Most people think that when you write an article, you just write what you know. But that’s not true at all! There are plenty of techniques out there that you can use to improve your writing – some of which are pretty innovative. Especially when it comes to copywriting, a single article can’t possibly contain enough material to cover all the different ways in which it can be improved. That’s why you need samples!
What Are Copywriting Samples?
Even though we live in a world full of information, inspiration, and creativity, writing is still considered an “art” by many. And that’s a shame because there’s no reason why writing should be considered an artistic endeavor. The truth is that writing is an art form that can be used to effectively communicate with the reader and engage them into action.
In today’s world, content creators are valued more than ever before and customers have an insatiable desire to learn as much as they can about the products they’re passionate about using. This means that creators must be able to clearly and effectively articulate complex ideas in an easy-to-understand fashion. But how does one go about doing that?
The Copywriting Process
The first step in the copywriting process is, of course, to write. Once you’ve brainstormed a list of key points and rhetorical questions, the next step is to put the writing into a more structured format that will connect with the reader. This is where samples come in.
Just because you wrote an article about dogs and clicked on a link to a blog post about cats doesn’t mean that the two ideas are related. But if you think about it, they kind of are. What is a dog? A cat can be a pet or a predator, but a dog is definitely a friend. And what is a friend? The answer should be obvious, but if it’s not then this article will help.
Before you start writing your article, take a few moments to think about what you know about the topic you’ve chosen. What is your expertise?
What kind of language will be most effective? Will you use industry-specific terms or words that the average person can relate to?
How do you want to position yourself as an authority in your field? Is it okay for the reader to come to you for advice or direction?
Why Should You Use Samples?
Writing is, for the most part, an organic process. As you’re writing the various drafts of your various articles, you’ll eventually find the “voice” of the piece and the structure that makes it all cohesive. But until then, you’ll just be writing whatever comes into your head without any real direction.
By using samples, you can effectively work on a short story or an article by cutting and pasting pieces of text into a new setting. And that’s a lot more effective than trying to write a completely new piece from scratch. Imagine if you’ve never written anything more complicated than a love letter to a girl (or boy) you’ve never even met before. How difficult would that be?
With samples, you can effectively work on an article that is already written by someone else and adapt it to suit your own needs. Plus, you can use these samples to help you find your own voice and the unique writing style that you were born to express.
How Do You Go About Selecting Samples?
When using samples, you need to have a place to store them all. It’s easy to just keep adding to a Google Docs document or a PDF file, but eventually that folder will become too crowded and you’ll have to find a way to organize the documents. Or you’ll lose track of what’s what.
Where Do You Post Your Samples?
You’ve got two options here: either post your samples on a blog or website of your own or use an online platform like HubSpot to store them. If you do go with a blog, make sure that you’ve got a catchy, eye-catching title for your posts whenever you do write something new. Regularly posting new content will engage and intrigue your audience enough to keep them coming back for more.
The Bottom Line
The point of this entire article isn’t to tell you that you need to stop writing and start copywriting. That’s your choice to make. The point is to show you that there are countless ways in which you can improve your writing and to give you the tools to do so. Writing is an art form that can, and should, be done to the best of your ability. But until then, samples will certainly help you find the right tone and structure for your work.