Content modules are chunks of content that can be slotted into other content to form a fully functioning web page – often including sidebars, headers and footers as well as the main page content.
They’re used primarily for placing product or service listings within an article to create a more seamless shopping experience for the reader. But they can also be used in a wide variety of situations – from press releases to e-commerce site content.
Features Of A High-Quality Content Module
To create a seamless shopping experience for consumers, a content module should include all of the following features – separated into subheadings.
- An opening sentence that immediately grabs the attention of the reader – often including a call to action such as “read more” or “buy now”
- Clear, concise and compelling writing
- High-quality images that complement the content
- Actionable points that the writer can drive home with an end note or call to action
A good content module will also include some of the following features – either attached to the end of the main content piece or within the sidebars.
- A heading that ties the content to the larger theme of the site
- An indication of the main attractions (typically a paragraph that highlights the biggest selling points of a new franchise or restaurant)
- A brief description of what the product or service is (an easy-to-read synopsis)
- High-quality photographs that allow the reader to imagine what the franchise or restaurant looks like
- Additional information about the franchise or restaurant (whether in text or video)
Additionally, the copy within the content should be easy to scan so that the reader doesn’t have to linger over it. In other words, if a visitor lands on a page containing a lot of text, they should be able to easily find and read what they’re looking for.
Types Of Content That Can Go Into A Content Module
The various types of content that can go into a content module are all designed to serve the same fundamental purpose – to draw in and retain visitors to a website or blog article. While there are a few subtle differences between the various types of content, they all share several commonalities.
- Educational content
- News content
- Product descriptions
- Feature-length articles
- Buzzwords, hashtags and link bait
Each type of content listed here can easily be categorized as ‘blog content’ because they’re all designed to attract and engage with readers on a blog platform. But this is only the starting point – there are dozens of different content types that can be used to create a content module.
The Role Of Keywords In Content Marketing
Keywords are used extensively within content marketing – whether SEO copy or content itself. When a content marketer builds a content strategy, they usually start with a list of key phrases that are most commonly associated with their product or service. The idea is that when someone types a phrase into the search bar, their eyes will immediately turn to the content meant to satisfy their search query.
Because content modules are often used for product or service listings within an article, the SEO copy within the module will naturally include keywords to bring up the products or services in question when someone performs a relevant search.
But here’s the catch – to drive the most relevant traffic to your site and make the most of your content, you need to incorporate the keywords throughout the article itself. Doing this in a natural and seamless manner is easier said than done. But with a little bit of strategic planning and editing, you can make sure that all of the content on your site includes key phrases relevant to the content’s purpose.