WebsiteFX’s So What! Copywriting is more than just a catchy phrase used by a copywriter to describe the services they provide. It’s a philosophy. To put it simply: Create compelling reasons for a visitor to click on your website and stay for a while.
Whether you’re selling car insurance, cruises to Alaska, or organic baby food, you have a single goal in mind: to get the reader to act. To do this, you need to understand their needs and wants and how your product or service can help them achieve that. In the field of copywriting, this process is known as ‘problem-solving copy’ and it can help you craft clear and concise messages to convince readers to take action – even if that action is just to click a link, visit a website, or make a call to action.
Take a typical e-commerce website. In most cases, your goal is to get the customer to make a purchase. To accomplish this, you might include product descriptions, bargains, discounts, and so on. All of these are powerful tools that can hook a reader and keep them coming back for more. But without a clear call to action at the end of these ads, you’re losing out on a chance to turn that reader into a customer. After all, that’s your entire aim in running an e-commerce store.
The key is to keep the call to action as easy and as visible as possible. Instead of just including a phone number at the end of a long product description, you could include a short and sweet call to action like “Learn More” or “Call Now.” Even something as simple as “read the rest of this description” or “continue reading” is better than nothing at all.
Why Should You Use WebsiteFX’s So What! Copywriting Services?
If you want an experienced hand to craft compelling messages for your website or digital marketing materials, you can’t go wrong with WebsiteFX. Not only do they have a reputation for being some of the best in the industry, but you also get access to a team of copywriters who have the talent and creativity to bring your ideas to life.
As a business owner or marketing manager, you’ll often find yourself bombarded by pitches, proposals, and press releases designed to sell you something. While some of these pieces of content may contain solid copywriting, others may be absolutely dreadful. When you’re in a rush to meet deadlines or simply want an easy way to get some content, you may end up going with the cheapest option or the one that “sounds the most authentic.” Not every copywriter is created equal, and it’s important to work with a reputable company that can bring both quality and creativity to the table.
How Do They Plan Out My Piece?
One of the most important things to consider when working with a copywriter is how they plan out your piece. Rather than simply throwing together some copy and calling it a day, these individuals will work with you to create something that’s absolutely perfect for your needs.
Depending on the nature of your business, you may have particular phrasing, language, and style that you want to see in your content. After all, you’re the expert in your field and know exactly what will and won’t work for your company. A good copywriter will take the time to understand your business, your goals, and the type of audience you’re trying to reach. With that information in mind, they’ll create a piece that draws readers in and helps them understand and appreciate your brand. When crafting compelling copy for your website, it’s important to keep in mind that you’re ultimately trying to convince someone to act a certain way. Make sure the language you’re choosing is simple and easy to understand. Avoid complex words and phrases that might not be familiar to your target audience. By keeping it simple yet effective, you’ll be able to gain their trust and establish yourself as an expert in your field.
How Do They Research My Industry?
Another important aspect of a good copywriting service is industry research. Just because you’re writing about football, baseball, or hockey doesn’t mean that the rules of writing apply. Simply because you’re discussing a certain niche market doesn’t mean that you need to use the same language, techniques, and phraseology as the people within that niche.
If you’re unfamiliar with the terminology, a quick search on Google or Twitter can often turn up the right words and hashtags to get you started. If you’re trying to market a product to a specific audience, it’s important to do your research and find out what they’re talking about. This is where understanding the nature of your industry can really pay off. Instead of pitching your product or service in the same way as your competitors, you can brand your offering as something special that will appeal to your target audience.
How Do They Edit My Copy?
When you’re in the final stages of a project, you’ll usually want to go over everything with a fine-toothed comb. Regardless of how thoroughly you and your team have gone over each part of the piece, there will always be something extra to polish. For whatever reason, even the best of the best can occasionally stumble upon errors as they go through the editing process. If you see a typo or something that doesn’t sound right, it’s important to bring it to the attention of your editor. But beyond that, you should expect to go through multiple rounds of edits before your finished product is ready. In terms of style, you may want to go through a few different versions before landing on something that feels right. Even then, you’ll often find yourself going back and tweaking things once the piece is live.
How Do They Create Engaging Headlines?
Last but not least, we have the headlines. Just like with the first sentence of your story, you have the opportunity to grab your reader’s attention with a clever and compelling headline. If you’re struggling to come up with a snappy title, you can always ask your copywriter for help. Some of the best headline writers in the industry could write you an engaging and attention-grabbing headline that will stick out among your competitors. When it comes to picking a headline for an article, it’s important to keep in mind that you’re trying to hook readers with the first and perhaps only impression you make.
Include a couple of strong keywords in your headline so that when someone clicks on it, they’ll discover the article is about something relevant to their interests. If you use the correct keywords, you’ll virtually ensure that your article will show up when someone searches for those terms.
The point of all this is to create compelling reasons for someone to visit your website. The better you understand their needs and wants, the more effectively you can craft an irresistible offer that will help them achieve their goals.