A lot of people think that getting clients is as easy as getting a few Facebook friends to click on your request for proposal (RFP) or as simple as pitching your services to the first person who replies to your cold email. But that’s not how it works. Actually, being able to get clients is a lot more complicated than that. It takes some proven strategies that actually work. It takes some creativity, research, and a lot of networking. If you’re looking for a way to land copywriting clients, then this article is for you.
The Two-Pronged Approach
In order to land clients for copywriting, you need to take a two-pronged approach. You need to do both SEO (search engine optimization) and paid advertising. The benefits of doing this are numerous. When you rank highly in search engines for relevant keywords, you’ll attract potential clients who are searching for what you provide. Moreover, you can run ads to target the right audience. The end result is that you’ll be able to get more clients than you could ever dream of.
The catch is that you have to be patient. You can’t just wake up one day and decide to run ads because you want to increase your clientele. It takes time to build a reputation as an expert in your industry. The good news is that you’re not alone in this effort. You have allies who are also trying to increase their clientele by taking the time to build a reputation for providing good value. So, you’re both on the right track.
The Importance of Backlinks
One of the simplest but most effective ways to get clients is to simply get backlinks. You can do this by getting other websites to link to you. There are several reasons why backlinks are so important. First, backlinks indicate that other websites think that your content is worth linking to. Second, backlinks allow Google to determine the “quality” of your content. Third, backlinks allow you to optimize your content for keywords. Finally, backlinks help with SEO.
You’ll find that many reputable websites with a lot of content have backlinks. Even if you’re a brand-new blog, you probably already have some backlinks. But, you need to make sure that they’re good backlinks. One important thing to keep in mind is that if you’re trying to increase your clientele, you should avoid getting backlinks from low-quality sites. They don’t add any value to your content and they could damage your SEO efforts. On the other hand, getting backlinks from highly regarded sites in your industry is a great way to go.
Guest Posting
Another great way to get clients is to write guest posts for high-quality websites within your industry. Guest posting is a great way to build your reputation as an expert in your industry. Moreover, you can use guest posting to gain valuable experience while also increasing your clientele. Many reputable publications will happily accept guest posts from professionals in your industry. Moreover, guest posting gives you the opportunity to gain more backlinks.
The most important thing to keep in mind when doing guest posting is that you should try to post on as many websites as possible. This will help you build your reputation as an industry expert while simultaneously increasing your clientele. The more places your post appears, the better. Moreover, you should look for high-quality websites that are already respected within your industry. Writing for a well-known site is a great way to position yourself as an expert in your industry. The more places your post appears, the greater the odds that a reader will link to it. This doesn’t mean that every guest post will be successful. But, you can’t expect to get results without putting in the effort either.
Content Creation For International Readers
If you’re planning to write for an international audience, then you need to take a few things into consideration. One of the most important things to do is to localize the content you create. This means reworking the content to make it more appropriate for an international audience. For example, a business news article about a tech company will not be of much interest to someone in Poland. Therefore, you should consider reworking the article to fit the local market.
You also need to make sure that the language you use is easy to understand for the international audience. Moreover, you need to make sure that your English is well-written and free of mistakes. If you don’t localize and simplify the content you create, then you’re essentially limiting your audience. The final piece of advice for getting international readers is to create content that is both unique and useful. It’s not often that you’ll find a single source that provides the information that you need. If you can become the go-to source for your industry, then you’ll be able to get a great deal of international traffic.
Use Email To Get Clients
Getting clients through email is one of the most effective ways to do business. It’s much easier to contact a potential client through email than it is to meet with them face to face. Moreover, most people have their email addresses available wherever they go. If you own a business and you don’t have an email list, then you’re essentially missing out on a great way to connect with potential customers. Therefore, it’s important that you put consideration into creating an email list. The great thing about email lists is that they’re constantly growing. So, you never know who you might miss out on if you don’t have an email list.
You can use a tool like ConvertKit to easily create an email list. With this tool, you can choose what type of content you want to send out (e.g., sales letters, invitations to webinars, etc.), the frequency with which you want to send the content (e.g., once per week or once per day), and you can even set up automated emails (e.g., welcome emails, updates, etc.). Moreover, you can use MailChimp to create and maintain your email list. With MailChimp, you can choose from a variety of templates and designs and can even set up automated emails (e.g., welcome emails, updates, etc.).
Whatever tool you use to create your email list, it’s important to remember that you can’t expect to get results if you don’t use email properly. Many businesses fail to execute email marketing because they don’t know how to send out effective emails. Moreover, you need to create content that is both unique and useful. If you can become the go-to source for your industry, then you’ll be able to land a great deal of international traffic.
Paid Advertising
Another great way to get clients is to spend money on paid advertising. This is where you pay various websites and social media platforms to push your content or marketing messages to the audience. The benefit of doing this is that you can target the right audience and you can measure the effectiveness of your ad campaigns. Moreover, pay-per-click (PPC) advertising is a great way to expand your clientele. In PPC advertising, you only pay when a viewer clicks on your ad. So, you’re only paying for actual results.
The important thing to remember about paying for advertising is that you should only do this if you’re actively trying to expand your clientele. If you’re already receiving plenty of requests for services, then you don’t need to spend extra money on paid advertising. Instead, you should focus on doing better work and improving your reputation.
The Bottom Line
With so much talk of digital nomads and freelancers, it’s no surprise that many think getting clients is as easy as creating a few Facebook posts or writing a few blogs. But, that’s not true. It takes research and networking to get clients. However, with the right strategy, it’s possible to get many clients without having to break the bank. And, once you get your foot in the door, it’s possible to build a profitable business as a copywriter. So, don’t give up hope, even though it might seem like an impossible feat at times. The more you put in it, the more you’ll get out of it. So, be patient and you’ll be able to get results.