Are you looking to hire the services of a freelance copywriter, but don’t know how to determine their skill level? Wondering how much you should bid for a particular piece of work? Want to know what to expect from a particular copywriter? This article will give you some great tips on how to easily find the answers to all these questions.
Determine Their Skill Level By Checking Their Website
One of the best ways to determine a copywriter’s skill level is by looking at their website. While their resume may show you that they’ve had some experience, nothing can portray the true measure of their talent until you see what they’ve created. Visit the freelancer’s website and examine their portfolio. If you don’t have the time to browse through their entire portfolio, at least skim through the projects they’ve completed and see how they’ve handled their various copywriting tasks. Checking out their website can also give you a good indication of their pricing structure. Higher-quality copywriters tend to specialize in certain niches and will have a better idea of how much they should charge for their work. In some cases, you may even want to contact the copywriter directly to get an idea of their rate structure and whether or not they charge by the hour.
Determining Their Skill Level By Consuming Their Work
Another great way to determine a copywriter’s skill level is by reading their work. This way, you’ll get a good sense of their strengths and weaknesses. For some copywriters, this can be a challenge, as they may not have the best writing skills or the experience necessary to create compelling content. That’s why it’s important to make sure that you’re actually getting the best quality work by reading reviews and samples of their work. Even if you’re unsure of their skill level, you can still decide to work with them based on the quality of their sample content and reviews. Never, ever, under any circumstances, hire a copywriter who doesn’t have exceptional reviews. The better the reviews, the better the copywriter. In other cases, the converse may be true. You may have hired a highly-skilled copywriter who happens to have poor reviews, so you’d ultimately be losing out on great content if you went that route. It’s always best to choose your copywriter based on the strength of their sample content and reviews, rather than relying on their resume.
Take A Look At Their Past Clients
As part of your due diligence when hiring a copywriter, it’s imperative to examine their previous clients. A good copywriter should have a strong understanding of the legal industry and how to navigate the ever-changing legal landscape. Having previous experience in a similar field can also be a great advantage when it comes to tackling complex copywriting projects. That way, they won’t have to waste time understanding your business, when they could be bringing their expertise to bear on a complex legal project that you’ve given them.
Look At Testimonials From Clients
Even if you’ve determined that the copywriter is a good fit for your company based on their portfolio and reviews, it’s important to examine the testimonials from previous clients. Testimonials can be an excellent way to determine the quality of service that a particular copywriter provides. If the clients are praising the work of the copywriter, that’s a great sign of their talent. On the other hand, if the clients are criticizing the work of the copywriter, that’s a red flag. In some cases, the copywriter may be a great fit for your company, but their clients are complaining about various issues, so you should probably look elsewhere for the help you need.
As you can see, there are multiple ways to determine your copywriting student’s skill level. If you’ve gotten this far, you already have an excellent idea of their strengths and weaknesses. Make sure to continue going through their portfolio and examining their reviews to get a clear understanding of their capabilities and how to best work with them. With an eye on the skills that you need for your business, you’ll be able to choose a copywriter who is a good fit for your team and can help you reach your business goals.