If you’re looking for new opportunities in copywriting, you’ve probably considered freelancing as a copywriter. But, fear not – before you begin sending out bids, there are a few things you need to do first.
Set Your Rates
One of the biggest stumbling blocks for new copywriters is establishing a rate for their services. Some freelancers set their rates based on a time and expenses model, which can be tricky, since you typically aren’t getting paid for your expenses. Instead, you need to consider how you will charge for your services. You can also use online tools to set your rates based on the prevailing market rates for your position. For example, if you’re a copywriter who specializes in SEO-friendly content, you can use SEMrush’s rate calculator to set your rates. Additionally, you can use online tools like XOOM.com or Quickest Checkmate to compare prices for specific terms. Establishing and maintaining a consistent rate is key to successfully freelancing. Otherwise, you’ll likely end up providing your services for less than what you’re worth.
Develop A Portfolio
As a copywriter, you’ll no doubt be asked to pitch clients ideas and concepts. But, aside from the fact that you might not always be comfortable pitching your own ideas, creating a portfolio of your work is a great way to show off your talents and gain freelance writing work. You can do this in a number of ways. You can create a simple Word document or an Excel file where you can collect all of your work experiences. Or, you can use a dedicated platform, like Writer’s Platform or Portfolio, to manage your work and gain exposure to prospective clients. Your portfolio will serve as your resume, so it’s essential that it is complete and polished.
Improve Your Writing
As a new copywriter, you’re probably wondering How do I become a good writer? Is there a set way to write well? While there’s no set formula, there are a few tips and tricks you can follow to write better English and impress your peers and the occasional (but sometimes) paying customer. Below, we’ve compiled a short list of some of the best writing tips to improve your copy and make it stand out.
Edit – But, Not Too Much
One of the most important things you can do to improve your writing is to edit it. An editor can help you identify and fix serious errors in grammar, spelling, and punctuation. If you are new to editing, start small and take it easy. You don’t want to overdo it and end up sabotaging your own work. Instead, take a few minutes each day to go through your work and make it shine. Remember: The more you edit, the less you write. So, don’t be afraid to take your time and give your work the editing it deserves.
Learn From The Best
If you’re serious about becoming a good copywriter, then it’s time to learn from the best. No, we don’t mean copywriters – we mean editors! There are dozens of great editors out there who can help you improve your work and expose you to the right opportunities. If you’re not sure where to start, then consider checking out some of the best freelance editing platforms, like Fiverr, Freelancer, Upwork, and Amazon Mechanical Turk. These are all great places to find experienced and talented editors who can take a look at your work and give you some tips on how to improve it. You might even gain some competitive advantage by becoming a member of a writer’s guild – this will certainly help you find work and establish your reputation as a reputable copywriter. In addition, it’s a great idea to attend some of the best writing seminars and conferences in your area. These are great ways to learn from professional writers and gain inspiration from other authors’ work.
Don’t Forget The Basics
Speaking of inspiration, one of the best ways to become a better writer is to read as much as you can. But, not just any old novels or magazines – you need to be sure you’re reading the right kinds of material. While it’s great to be inspired by great works of literature, your copy may suffer if you’re not reading the right kind of novels or magazines. Instead of just anything, you want to be reading thrillers, historical fiction, and science fiction. These are all great sources of inspiration, and they’ll certainly help you write better copy. In addition, make sure you’re reading books written in English – this will help you improve your vocabulary and, consequently, your writing skills. If you’re not sure where to start, then consider checking out some of the best literary magazines, like The New Yorker or The Paris Review. Not only will these magazines open up a whole new world of words and phrases, but they’ll also help you identify with the characters and develop an understanding of the circumstances those characters find themselves in.
Follow All The Right Routes
Nowadays, it’s all about following the right routes to success. In today’s world, established businesses are looking for highly qualified individuals to join their team. If you’re looking for a steady job in a well-known company, then consider pursuing a degree in journalism, creative writing, or business. If none of the above apply, then consider going back to school to become a legal secretary or an administrative assistant. These are all great options that can lead you to a stable career and, perhaps, even a good wage. Plus, you’ll have the opportunity to work with some of the best and the brightest minds in your chosen field. Make sure you follow all the right routes – this will ensure you stand out among the competition and be able to write better, more persuasive copy for your clients.
As you start your freelance writing career, it’s important to remember the basics. Whether you are a seasoned professional or simply a beginner, there are a few things you need to do to ensure your clients are satisfied with your work and continue to hire you. Set your rates and fees well, ensure you have a portfolio or samples, and follow all the right routes to success.