Whether you’re looking for your first client or you’re just looking for some inspiration, the world of marketing and email copywriting can be a little daunting when you’re just starting out.
So if you’re searching for ways to find and attract the best possible clients for your business, you’ve come to the right place. In this blog post, we will outline 6 steps to take when looking for clients for your copywriting business.
Step 1: Define Your Ideal Client
Your ideal client is someone who will appreciate your work and who will be willing to pay you for your expertise. To find your ideal client, you need to define what you’re looking for. This will help you screen out businesses that are not a good fit for you and guide you in making the right decisions. Your goal is to find a mix of individuals and businesses who will benefit from your skills and be willing to pay for them. If you’re looking for clients who have existing customers, you should focus on businesses with a lot of recurring revenue. Alternatively, if you’re looking for clients who have a large marketing budget, you should target businesses with high market share.
Step 2: Create a Lead List
Lead lists are simply groups of email addresses that you can use to make contact with potential clients. One email campaign can generate hundreds or even thousands of leads. So it’s important to create a list of leads who might be valuable to your business. You can use a tool like HubSpot to easily build and maintain a lead list. Once you have your lead list, you should segment the list into groups and sort the groups by any relevant information, like website traffic or social media engagement. This will help you identify client types and decide which ones to target.
Step 3: Identify your Competition
When you’re searching for possible clients, it’s important to understand who you’re competing with. You should review other similar businesses in your industry and gain a good understanding of what they’re offering and how they’re offering it. As you get to know your competition, you’ll start to see the types of clients they’re attracting and you can begin to decide which direction you want to take your own marketing efforts. It’s also smart to research the pricing of your competition so you have a clear picture of what you should be offering and when. If you’ve never had to research your competition before, now is the perfect time to begin. You can use online tools like Google Trends to easily find the popularity of any niche and any specific product or service.
Step 4: Visit Online Marketplaces
Online marketplaces like LinkedIn or Google are valuable resources for finding possible clients. These are online platforms that businesses can use to find and connect with people who can become customers. Online marketplaces are a great place to network and make contacts, so it’s important to take advantage of them. You can find clients on LinkedIn by simply searching for your ideal client’s job title followed by “B2B.” Linkedin will suggest a variety of possible clients based on your search criteria.
On the other hand, Google Search is a bit more broad, but it can still be a valuable resource for finding potential clients. When searching on Google, make sure to include the word “copywriting” along with your key phrases. This will help you narrow your search results to only relevant websites, blog posts, and online articles that can help you find the best possible clients for your business.
Step 5: Build a Website
You don’t need a fancy website to attract potential clients. In fact, there are free website builders like WordPress that can help you build a simple yet attractive site in no time. Building a simple website is an easy way to prove to potential clients that you’re a real person who can be trusted. Once you have a website, you can begin to build your online portfolio to showcase your skills. Don’t be afraid to put a little bit of yourself on your website. People love to see behind-the-scenes details about a business, so including a small biography about yourself can really connect with potential clients.
Step 6: Create a Marketing Campaign
Your marketing campaign is the combination of everything you do to attract and persuade people to buy your product or service. To create a marketing campaign, you can use a tool like HubSpot to brainstorm ideas, outline the strategy, and track results. Once you have your campaign defined, you can begin to build your campaign. This might include email marketing, social media marketing, SEO, or content creation for blogs or websites. When crafting your campaign, keep in mind that this is a process that will take time to see results.
As you get started, it can be helpful to review your previous campaigns and see how you did before to find similar success.