As a marketer, sales rep, or brand manager, you’re always looking for a good way to grow your business. You want to find the right strategies to get more people to buy your products or services. You’re also interested in testing methods for driving more traffic to your website. And, maybe most importantly, you want to find the right words and messaging to inspire action in your audience.
Since you’re always interested in testing different approaches, you might consider a form of advertising called “paid content.”
What is paid content?
Paid content, or “native advertising,” is any advertising that doesn’t come from a billboard, a commercial, or a brand’s own website. It’s designed to look like something a human would produce, like an article or a video. Because it doesn’t come from an untainted source, you can be sure that the advertising is trustworthy.
Why should you try paid content?
As a brand, you have a certain voice and style you want to represent. You also want to reach your audience with the right message. With paid content, you have complete control over what you publish. You can put your voice behind the content you create and earn money just for doing what you do best.
What is a CTA?
If you’ve ever shopped online, you’ve probably seen a commercial that prompted you to click a link, order a product, or watch a short video. As a piece of advertising, the call-to-action (CTA) is essential so that the viewer knows what will happen next.
What is a CTA?
A CTA is when a marketer, advertiser, or brand introduces a consumer to a product or service via an explicit call to action. The call to action can take many forms, such as:
- Click here to view our products
- Click here to get our ebook
- Click here to watch our video
- Click here to read our blog post
- Sign up for our email list
In this example, the CTA is “view our products.” When a consumer clicks this area of the ad, she will be presented with options to purchase a product. In paid content, the CTA doesn’t necessarily have to be a link or button. It can be an image of a product, a short video, or a combination of both. The most effective CTAs are those that are concise, easy to understand, and relevant to the product or service the viewer is interested in.
How Do You Format Your Content For Maximum Effect?
When you’re publishing content, you have the option of how you want the text to appear. There are three basic ways to format text:
- Bulletining: “This is a list of reasons why you should buy our product.”
- Numbered or lettered lists: “Here is a list of things you should do after buying our product.”
- Blockquotes: “This is what someone said about our product.”
When you choose to use block quotes, you are essentially copying and pasting a portion of an existing piece of editorial prose. This is one of the most effective ways to format text because it gets the point across without the distraction of additional formatting.
How can you ensure the text is going to be effective?
There are several things you can do to ensure the text is going to be as effective as possible, including picking the right quote, writing the text yourself, and keeping the tone of the text consistent throughout. When you use block quotes, you are presenting the reader with a brief, easily digestible summary of the work. You are also ensuring the text is going to be easy to find and repeatable.
Where Do You Post Your Content?
When you post your content to social media platforms like Twitter and Instagram, you are essentially giving the company the right to post your content to their audience, as long as you follow the platform’s rules. One of the most effective ways to grow your business is through social media, so it’s important to make the most of this opportunity.
The advantage of social media is that you can choose where your content is going to be posted. Typically, you choose a “public” profile so that any user can see the content you post. Alternatively, you can choose a “private” profile, which only a selected group of people can see your content. Selecting a private profile can be useful if you want to keep your business’ or brand’s specific strategies and tactics private until they perform well in the market (e.g., when an IPO is completed or you’re about to launch a new product or service).
Because you have complete control over your content, it’s important to choose where you post to match the type of content you are publishing.
Do you prefer to engage with your audience through short, snappy tweets, or would you rather post longer, more in-depth articles to your Instagram account?
One of the biggest advantages of social media is that you can get instant feedback on your content. If you post an article to Twitter, you can get feedback within seconds from the people who chose to follow you.
What is the best way to attract and retain followers?
It is important to find a way to engage with your audience, even if it’s just to reply to a few of their comments or questions. This shows them you value their opinion and that you are open to conversation. It can also be helpful to check social media accounts that follow you to see what content they share. This can give you an idea of what is resonating with your target audience.
Remember: Social media is a form of content. If you’re posting regularly and including a call to action within your posts, you’re going to grow your audience and keep them engaged.
The Power Of Video
Video isn’t going anywhere, and it’s always an effective way to engage with an audience. Whether you want to use YouTube or Facebook Video, you can put your own spin on how you want your video to look. You also have the option of whether you want to show it in a small or large window. You can test different versions of the video to see what works best for your audience.
What is video’s ultimate purpose?
Video is essential to establish yourself as an expert in your field. When someone is searching for information on your topic, they most likely will end up on your website, because they believe you have the answers they’re looking for. However, sometimes, people will choose to stay on YouTube and watch a related video, because they think it’s easier to understand than reading an article.
If you want to get somebody’s attention and prove you are an expert in your field, you should consider using video.
How Can Video Help With Your Brand Building And Awareness Campaigns?
Video can help you build and grow your brand. In a digital world where consumers have an infinite number of options, video is something that cannot be ignored. It can help you establish yourself as an expert in your field, showcase your product or service, and communicate your vision and values.
You also have the opportunity to engage with your audience via short videos, which can be effective for getting your point across quickly and for boosting your social media presence.
What do you need to create an effective video?
You need a camera, a microphone, and someone to act as the cameraman. Depending on your budget, you can choose from several different cameras, including several different sizes of smartphone cameras. You don’t necessarily need high-quality equipment to produce effective videos.
It is important to choose the right people to act as your spokesmodel or brand ambassador. This person’s opinions and perceptions about your brand will reflect the tone and style of your content. If they are able to concisely articulate and explain your vision and values, you can be sure that your video will be effective.
Where Can You Post Videos Of Yourself To Grow Your Brand?
You can post videos of yourself to various platforms, including YouTube, Instagram, and Facebook. If your video fits the requirements of the platform, you can choose to make the video public or private.