I am a huge fan of digital marketing and how it can be used to promote a business. One of the best digital marketing platforms out there is called SEO (Search Engine Optimization). SEO is a tool used to improve the rankings of a website or blog in search results on major search engines like Google and Bing.
SEO is all about making your content as relevant and useful as possible for the keywords or phrases that a potential customer is using to search for a product or service like yours. To make this happen, you need to make sure that the content you create for your SEO campaign is of high quality. If you are a business owner who is looking for ways to promote your business, you can use SEO to your advantage.
The Basics Of Writing An e-book
An e-book is just like any other book, only it is intended to be read on an electronic device (laptop, tablet, or smartphone). It has a cover page, an introduction, a set of tables or graphs, and a conclusion. The only difference is that the information in an e-book is presented in a digital format and is therefore more accessible to the reader.
The basics of writing an e-book are very similar to the basics of writing a traditional book. The most important thing to keep in mind is that the information in your e-book must be accurate and well-researched. This means that you will have to do a lot of primary research before you begin writing. Once you have completed your research, you should add more details to your story. Make sure that everything is well-ordered and that you have created a flow from the very beginning to the end. Add more content as required and make sure that each content layer is supported by accurate and well-researched supporting evidence. Finally, polish your work and get it edited by a professional.
Choosing The Right Platform
When choosing the platform for your business, you need to consider a number of factors. These include pricing, a free trial period, the ability to integrate with other platforms, and most importantly, the usefulness of the platform in helping you reach your niche audience. The following are some of the most popular platforms used for creating and publishing ebooks:
Apple iBooks
If you use Apple products like the iPad or the iPhone, then you have already seen and used iBooks. Simply put, iBooks is a cloud-based digital book platform created by Apple Inc. and designed specifically for iPad and iPhone users. You have the option of using a PDF version of your book or a JPEG version for the mobile devices. Another great feature of iBooks is the ability to add multimedia content like videos and links to your book for additional information.
Kobo Books
Another great option for authors and publishers who want to put their books in digital form is the Kobobo platform. Like iBooks, the Kobobo platform is also a cloud-based digital book platform, but it was designed with the laptop or desktop computer in mind. This means that it has a bigger focus on usability and performance than iBooks does. Furthermore, you can choose from a variety of colorful covers and bindings to make your book more attractive. The only downside to the Kobobo platform is that you need to be a registered user to utilize all of its features. After registering, you will be able to create an unlimited number of books and folders. However, you will need to pay a small fee to maintain your account.
Amazon Kindle
If you use the Amazon Kindle platform, then you know that it is a popular option among readers. The Amazon Kindle is a pocket-sized electronic book reader that allows users to download and read ebooks from Amazon’s vast online bookstore. The Kindle includes a front-light, so you can read in the dark, and its own set of physical buttons meaning that you can navigate through the book without using your touchscreen device’s on-screen buttons.
Scrippy
If you are looking for a free publishing platform, then you can’t go wrong with Scrippy. It is absolutely free, and it comes with all the basic publishing tools you might need. The only downside is that it has limited capabilities compared to the other platforms mentioned so far. For instance, you can’t add any images to your book or create complex tables and figures. Also, it doesn’t offer a trial version, so you will have to pay to publish your book once you are finished.
HubSpot Blogs
HubSpot is a software company that creates tools for brands to grow their audience and engage with their customers. One of their products is HubSpot Blogs. HubSpot Blogs is a simple and easy-to-use blogging platform that allows users to create and manage blog posts without any coding knowledge. It was designed to be an all-in-one solution for bloggers who want to write and publish their own blog posts. It can be used to create and manage blogs for business and marketing purposes.
Google Docs / Dropbox
Microsoft has had its own e-book platform, called OneDrive, for years. Now, Google has created an e-book platform of its own called Google Docs. Simply put, Google Docs is a free cloud-based platform that allows for collaborative editing of documents and spreadsheets. While Microsoft’s OneDrive is great for personal use, Google Docs is mainly designed for teams and businesses to use. If you use Google products like Gmail and Google Docs, then you can access the entire Google ecosystem right from your device. For example, when you create a new document, you can click the little gear icon in the upper right-hand corner to see your Google ecosystem including Docs, Gmail, and Maps. You can use all of these platforms and features to collaborate with others on projects both large and small.
Rancho Draft
If you want to go the extra mile for your business, then you can look into the Rancho Draft platform. This platform allows authors to create entire publications online, and it integrates with social media networks for easy outreach and engagement. For example, if you are sharing a blog post about your latest product or service on social media, the platform will automatically create and distribute a QR code (shortened URLs) for that blog post. When a potential customer scans the QR code with their smartphone, they will be taken to the blog post where they can learn more about your product or service. Alternatively, you can include a ‘call-to-action’ button at the end of your blog post, which when pressed, will take the user to a sales page on your website.
Scribd
Another great option for authors and publishers who want to put their books in digital form is Scribd. Similar to the other platforms, Scribd is a cloud-based digital book platform that was designed for the mobile device. Similar to the Amazon Kindle, the Scribd app allows users to download and read ebooks for free, but it is a much more robust and feature-packed product. Not only can you create and edit your book, you can also add videos, documents, and links to further extend the information in your book. The only downside to the Scribd platform is that you need to be a registered user to utilize all of its features. After registering, you will be able to create an unlimited number of books and folders. However, you will need to pay a small fee to maintain your account.
What Do I Need To Know To Create A Business eBook?
If you are writing a business e-book, then you will need to do a lot of research into the topic. Once you have completed your research, you should start by creating a thesis statement for your book. The thesis statement can be something to this effect: “My goal is to help business owners like you become more familiar with X, so that you can become better business owners.” Where X could be a variety of topics including leadership skills, marketing, sales, technology, and more.
After creating your thesis statement, you should begin your research. Start with reliable and authoritative sources like the Wall Street Journal, Harvard Business Review, or the Encyclopedia Britannica. Once you have gathered as much information as possible, you should start making a list of all the important facts and figures. Organize the information into something that makes sense and is easy to remember. You should also make sure that you cite your sources by adding them to your bibliography at the end of your paper. The last step is to polish your work and get it edited by a professional.