You’ve probably heard the term ‘beauty copywriting’ thrown around a lot. This is the copy you’ll need to learn to write if you want to break into the world of beauty industry writing. What is beauty copywriting, you ask? It’s the art of selling beauty products by making the reader want them desperately. Sometimes they might even say ‘no’ to the product you’re selling, but you’ll still have inspired them to try something new. It’s really that simple! Let’s learn more about the fascinating world of beauty industry copywriting.
The Basics Of Beauty Industry Copywriting
If you’re brand new to this, it might be a little hard to understand what beauty industry copywriting is. Basically, beauty industry copywriters are the people tasked with convincing readers to buy your product. They’re typically marketers, publicists, or bloggers who’ve been given the job of getting people to click on a product’s link, go to a website, or buy a specific product. To get started, it’s important to understand the basic copywriting principles that will help you become a more effective copywriter. Here they are.
The 80/20 Rule
This stands for ‘80% of the work, 20% of the results’. You’ll see this rule all over the place in business. It means that you should focus on getting results from your efforts (the 20% factor) while letting the rest go. It’s a common mistake for writers to try and do too much. They think that ‘more is more’ and that ‘more words mean more effectiveness’. However, this is far from true. You should always be mindful of what type of content is performing well and build on that. In case you’re wondering, this rule also applies to talent acquisition. If you’re looking to grow your team, 80% of the work should be focused on qualifying the best candidates possible for the remaining 20% of the work. You don’t want to over-staff or under-staff your team, because then you won’t be able to provide adequate coverage of the many aspects of your beauty business. Learn more about the 80/20 rule in our blog post The 80/20 Rule: Why it matters and how to apply it to your business.
The 3-Peat Approach
This one is pretty self-explanatory. The 3-Peat Approach is an approach developed by Harvard Business School that focuses on planning, planning, and yet more planning. It stands for Preparation, Preparation, and Preparation. If you want to be able to write effectively, you’ll need to develop the habit of doing lots of pre-writing. That means taking notes, doing extensive research, and coming up with a plan before you even start writing. To get started, see our blog post How to Prepare For Your First Draft In Record Time.
Simplicity
This is one of the most important tips for any writer. Nobody likes a complicated writer, especially when it comes to reading an article or buying a book. You should always try and write so that your target audience can understand it easily. In the world of beauty industry copywriting, the simpler the better. They don’t want to read an entire novel about a fashion trend. They want enough information to understand the basics while avoiding a dull read.
Style
There are multiple ways to determine the ‘style’ of your writing. You can use the word counts to find the ‘hook’ of your article. For example, if you notice that your articles tend to have higher word counts than others, this could mean that your target audience is interested in reading about more style-related topics. Keep in mind that the style of your writing can vary based on the type of article you’re writing. The most effective way to determine your target audience’s interest in a particular topic is to conduct research first. This way, you’ll know exactly what type of content to write about. Remember, less is more. People want to read brief summaries and shouldn’t have to deal with a lot of unnecessary words. On the flip side, a little padding can make a piece of writing seem more interesting.
Fluency
Fluency is using the right words and using them correctly. Sometimes in life we need an eraser more than we need a pencil. When you’re learning how to write, it’s essential that you develop the ability to use the right words in the right context. To write effectively, you’ll need to practice spelling and grammar as much as possible. If you have the opportunity to get some feedback, take it. This will help improve your command of the English language and set you on the right path to becoming a better writer.
Now that you’re equipped with the basics of effective writing, you can sit back and start writing! But first, you should join a few of the top-notch writing communities on the internet. These are places where you can share your work with other professionals and get feedback on it. By participating in these communities, you’ll be able to get feedback on your work, strengthen your skills, and become a better writer. Don’t forget about the power of networking!