Do you have a topic you’ve been thinking about writing about for a while? Something that you feel needs to be said, but have never found the right words to?
Well, you’ve found them now. You can use this guide to write an inbound marketing ebook, and potentially earn thousands of dollars from the sale of your book.
Inbound marketing is the practice of attracting, engaging and delighting customers through content and interactive marketing campaigns.
Put yourself in your customer’s shoes for a moment. What would you want to learn about your product or service?
You might want to learn about pricing, or about how to improve conversion, or about the importance of SEO, or maybe even about the history of your industry. Whatever it may be, you have something valuable to share. You just have to figure out how to make it easy for readers to learn.
If you’re wondering how to write a book, this article will teach you all you need to know about pricing, publishing, and the steps to take before you begin writing.
Why An Ebook?
As a digital marketer, you’ll typically be asked to justify the cost of producing and promoting an ebook versus a print copy or a traditional webinar. Truth be told, an ebook can be much more affordable to produce. You’ll typically need only a computer or a mobile device to write and design the book. Most importantly, you don’t need costly print materials to produce an ebook. Therefore, if you want to keep the cost of goods as low as possible, go with the ebook.
Even if you don’t want to limit yourself to inbound marketing, the concepts behind it can be applied to almost any industry. The four basic principles of inbound marketing –
- Research
- Build trust
- Create value
- Measure performance
Steps To Take Before You Begin Writing
Before you begin writing your ebook, you’ll need to take a few steps to ensure everything is set up correctly. First, decide what you’ll title your ebook. Next, consider the genre you’ll write in. Will it be a fiction or non-fiction work?
If you decide to write non-fiction, consider the subject matter. Make sure the topic you pick is something that will interest a large number of people. If you’re worried about having enough content to fill a book, take a look at the trending topics on social media. It might be a good idea to write a few articles for different publications, or to create a blog around the topic. Even better, you could conduct interviews with top industry experts in the field. The more you can do to spread the word about your book, the more likely it is to succeed.
What Will You Need To Publish?
Not only will you need to decide what to title your book but you’ll also need to consider what format you’ll use. You have several options here. You could write in narrative form, using stories to teach your readers about your topic. You could take a more academic approach, and present your content in a way that’s easy to understand.
If you decide to use a traditional approach, you’ll need to work with a publisher. You’ll need to go through a rigorous editing process to make sure your content is presented accurately and does not contain any errors. After that, you’ll need to consider the artwork for the book. You can hire a graphic designer to help you create a polished product that’s ready to be shipped.
An ebook can be just the ticket if you decide to self-publish. With only a few clicks of a button, you can have an eBook ready to go. If your topic is valuable enough, you might consider investing in this approach.
How Much Should You Charge?
One of the most important issues to consider when writing an ebook is the price. You’ll need to set a price that’s reasonable for your target audience. If you decide to go the self-publishing route, you can use the print on demand feature to create and sell your ebooks. With this approach, you don’t need to concern yourself with warehouse space or printing costs.
When it comes to pricing, you might want to consider what your competition is charging for similar content. If you decide to go the traditional publishing route, ask your contact at a major book retailer what their best price is on the subject you’ve chosen. If you decide to go the indie route, you can use online tools like Witpress or Amazon’s KDP to create and manage your digital publication.
The Bottom Line
Inbound marketing is all the rage these days, and with good reason. The approach focuses on creating valuable content that’s easy to consume. By drawing on the expertise of top industry experts, utilizing proven marketing tactics, and incorporating user-generated content into your marketing plans, you’ll be able to attract, engage and delight your audience. An ebook can be a cost-effective way to get your foot in the door, and potentially earn you a great deal of income from the sale of your book.