Whether you’re planning to self-publish or look for an investor, you’ll need to consider pitching your idea to potential publishers and/or investors. The standard form for doing this is the’marketing proposal’. A marketing proposal is essentially a business plan with a sales pitch. It needs to include the following:
- A short overview of the business (including the market analysis, mission statement, and core values)
- Summary of the Product (including the features, competitive analysis, and benefits)
- Production and Processes (all the physical and mental steps involved in manufacturing your product)
- Sustainability (whether the product is eco-friendly or not)
- Opportunity Analysis (this includes assessing the market, competitors, and the economic viability of the project)
- Financial Analysis (including the most recent financial data and analyses of economic growth and sustainability)
- Brand Management (including the philosophy and approach behind the brand development and identity creation)
- Sales Charts (this includes assessing your sales strategies, marketing plans, and analysis of your competitors)
As the name suggests, a marketing proposal is designed to sell your product / service to the marketing and sales department of a company. In order to write a strong business proposal, you’ll need to approach the document from a business analyst’s point of view. Thinking like a marketer and writing like an engineer can help you develop the perfect business proposal that will make your management team and potential investors interested in your project.
Get Inspired
Writing a business proposal doesn’t have to be boring. There are many different topics that you can write about. You can base your proposal on a product that you and your team have created or on a service that you offer. In either case, you’ll need to approach the document with the mindset of a marketer. This means that you’ll need to consider what makes your product or service special and compelling to prospective customers. You’ll also want to define your target audience and determine how you’ll reach them. Once you have your target audience defined, you can craft your marketing strategy. This includes everything from deciding what tactics you’ll use to convince people to buy your product (e.g. pricing, discount offers, social media campaigns, etc.) to defining how you’ll measure the success of your strategy (e.g. sales, productivity, and profit).
Plan Your Outline
Before you start writing, you need to have an idea of what you’ll include in the proposal. As a general rule, a strong business proposal should include the following sections:
- Overview of the Company (including the market analysis, mission statement, and core values)
- Overview of the Product (including the features, functionalities, and why the product is special)
- Production and Processes (all the physical and mental steps involved in manufacturing your product)
- Market Analysis (including the market size, market share analysis, and competitive benchmarking)
- Pricing Strategy (including the pricing for the product)
- Operations (including the estimated number of employees needed to operate the business)
- R&D (including the amount of money required for research and development)
- The Business Case (this includes assessing the market, competitors, and the economic viability of the project)
- Environmental Analysis (including the steps necessary to reduce your carbon footprint)
- Legal And Financial Analysis (including the analysis of various legal and financial issues)
- Opportunity Analysis (this includes assessing the market, competitors, and the economic viability of the project)
- Sustainability Analysis (this includes assessing the economic, social, and environmental aspects of the project)
- Operations Analysis (this includes assessing the economic, social, and environmental aspects of the project)
- Financial Analysis (including the most recent financial data and analyses of economic growth and sustainability)
- Brand Management (including the philosophy and approach behind the brand development and identity creation)
- Sales Charts (this includes assessing your sales strategies, marketing plans, and analysis of your competitors)
Depending on how much information you have to work with, you may need to write several proposals before you find one that’s perfect. Once you do find the right proposal, make sure that you don’t move too much in forward. This will help you avoid having to rewrite large sections of text. When you do have to rewrite a section, take your time and make sure that you do it right.
Get Professional Help
If you’re looking for an expert to help you write the business proposal, consider hiring a professional business writer. A business writer will help you craft the perfect proposal that includes all the necessary details. They’ll also help you build a bibliography and ensure that everything is referenced correctly. A well-written business proposal will make your management team and potential investors interested in your project.
Format Your Paper
Although you can write the business proposal in any style, it’s a good idea to format it like a business plan. A business plan follows a specific format including the following:
- Executive Summary
- Overview of the Company (including the market analysis, mission statement, and core values)
- Overview of the Product (including the features, functionalities, and why the product is special)
- Overview of the Manufacturing Processes (all the physical and mental steps involved in manufacturing your product)
- Production (this includes the details of the equipment and facilities needed to produce the product)
- Technology (this includes the components and features of the product)
- Market Analysis (including the market size, market share analysis, and competitive benchmarking)
- Pricing Strategy (including the pricing for the product)
- Operations (including the estimated number of employees needed to operate the business)
- R&D (including the amount of money required for research and development)
- The Business Case (this includes assessing the market, competitors, and the economic viability of the project)
- Environmental Analysis (including the steps necessary to reduce your carbon footprint)
- Legal And Financial Analysis (including the analysis of various legal and financial issues)
- Opportunity Analysis (this includes assessing the market, competitors, and the economic viability of the project)
- Sustainability Analysis (this includes assessing the economic, social, and environmental aspects of the project)
- Operations Analysis (this includes assessing the economic, social, and environmental aspects of the project)
- Financial Analysis (including the most recent financial data and analyses of economic growth and sustainability)
- Brand Management (including the philosophy and approach behind the brand development and identity creation)
- Sales Charts (this includes assessing your sales strategies, marketing plans, and analysis of your competitors)
A good business plan should be understandable and easy to follow. When you follow the above tips, you’ll be able to write a strong business proposal that will make your management team and potential investors interested in your project.