Having your own e-book is something special. With an e-book, you can reach more people, make more money, and build a larger audience than you could ever imagine. Not only that, but you can also personalize your e-book with a unique message and sell it for less money than most people would pay for a standard edition.
Writing an e-book doesn’t have to be hard. Thanks to tools like WorX, the world of e-books is now just a click away. In this article, we will teach you how to write a personalized e-book so you can start earning a living online. Just remember to be patient and do lots of research before you get started.
The Major Differences Between a Blog and a Website
Before you get started with your e-book, it’s important to understand the significant differences between a blog and a website. A blog is a type of website that updates content often and typically doesn’t have any pre-set categories or topics. Although a blog can be pretty basic and easy to set up, they are usually a collection of blog posts written by the same person or group of people. A good blog will have something new to offer every few days or weeks – at the very least.
A website, on the other hand, is usually a one-stop-shop for information. You can find anything and everything on a website, from blogs to videos to documents to e-books. The great thing about websites is they don’t need to be updated as often as blogs; in fact, you can set up a basic website and start earning money online immediately.
Why Do You Need a Personalized E-Book?
While a standard edition of an e-book may seem like a great idea to begin with, the unique selling point of a personalized edition is that it allows you to target the right audience. With a personalized e-book, you can produce a document that speaks directly to readers and attracts their attention. Plus, you can include your company’s name and other details that will make the document easy for customers to find. That’s powerful!
As a marketer, you may wonder why you would want to create a personalized e-book. Let’s take a look at some examples of how you could use a personalized e-book.
Product Launches
One of the best things about a personalized e-book is that you can incorporate your company’s name into the document. If you are launching a new product and want to celebrate its official launch, you can create a personalized e-book with a special section on your new product. For example, you can write a guide about the basics of your new product and include all the information about its launch. Or, you can write an e-book about your company’s history and include a mini-biography about your founder. The sky is the limit as far as the opportunities for you to promote your product with a personalized e-book.
One of the great things about a product launch is that you get to choose the target audience. In the example above, you can see that we chose a male audience because our product is specifically designed for men. However, if we were to write this same guide for women, we could add an extra section on helpful tips for women so they can enjoy the new product just as much as men do. The choice is yours!
Sales Letters
A lot of people forget that sales letters are an important part of advertising. When you send out a sales letter, you are essentially advertising your product or service and trying to convince someone to buy it. As the name implies, a sales letter is usually a letter that is used to sell something. It is usually printed on paper and delivered by hand, though email marketing tools make it easy for anyone to create a successful sales letter.
One of the great things about a sales letter is that you get to choose the target audience. In the example above, we are using the paper version of a sales letter to write to a specific type of person. This type of letter will only be useful to someone who knows exactly who it is that we are trying to reach. This may be difficult for someone who has never heard of our company, but by including key details about our target audience, we make our letter easy to find and relevant to a specific group of people. This is more effective than if we had just wrote about our company and product and assumed people would know who we were talking about. Thanks to personalized e-books, we achieve the best of both worlds – relevant information and highly targeted marketing.
Customer Support
Giving good customer support is extremely important if you want to create a good impression on potential customers and keep them coming back for more. However, providing excellent customer support can be difficult. Even when you have the best customer service representatives (CSR), you still have to deal with irate customers who are demanding assistance or want to complain about poor service.
One of the best things about a customer support e-book is that you can provide valuable information to potential customers without ever having to worry about being insulting or annoying. For example, you can write an e-book with helpful tips on how to use your product or service or give advice about shopping for the brand you are supporting. Your goal is to convert the customer to a brand advocate, and with a little bit of friendly guidance, you can help them along the way.
You get to choose the target audience for a customer support e-book. In the example above, we are writing to people who are already fans of the fashion brand we are supporting. By including key details about the target audience (such as their location and interests), we make the e-book relevant to the person opening it and help them along the path to becoming a brand advocate. In addition, you can provide valuable information about the fashion brand without ever having to insult or complain about them. This is key to creating a good impression and gaining their trust – before you know it, you have a customer who is buying your product or service just because they like your attitude.
How to Write a Successful Personalized E-Book
If you are looking to create a successful personalized e-book, it is important to have a clear picture of what that means. There are a few things you should do to have a successful personalised e-book, and we will go over them briefly. Make sure you have a clear purpose for writing the e-book. What do you hope to achieve with this publication?
The first and most obvious step to writing a successful personalised e-book is to make sure that you actually have something to say. It is important to have some sort of value propogation (pitches) or an angle you are trying to take on. It could be that you are trying to give advice to people who are trying to break into the industry, or you could be providing support for a famous blogger who is always looking for new ideas. Whatever the case may be, you need to have a clear idea of what you are trying to achieve.
Craft an Audience
The next step is to craft an audience. This is a crucial step because you need to determine who you are writing the e-book for. You cannot assume that just because someone opened your product or service that they will enjoy your content. It is not good marketing strategy to write for everyone; in fact, that could potentially backfire and turn people off your product or service. Make sure you know who you are writing for and what they want.
Create a Unique Selling Point
If you are writing an e-book to be sold, you need to have a unique selling point. This is where you can incorporate your company’s name into the document and make it stand out. Why should someone purchase your product or service instead of the thousands of other similar products on the market? What makes your product different from the others?
One of the best things about a unique selling point is that it can be tailored to appeal to a variety of people. If you can figure out a way to make your product or service stand out, you can potentially convert a large amount of people to customers. That is great marketing!
Include Key Details About Your Company
Along with a unique selling point, you need to include key details about your company. This can be anything from your corporate structure to the names of your executives. Including these details will make it easier for the reader to connect the dots and understand the value propogation behind your product or service.