If you’ve got a love for young readers, why not try and cash in on their huge appetite for series? With the right characters, a timeless storyline, and meticulous planning, you can produce an e-book and earn yourself a decent living. The key is to set yourself up for success by establishing a brand before you start churning out books.
To get you started, we’ve put together three step-by-step guides to help you produce a profitable children’s book series.
Step one: Discover your ideal reader
Like any other segment of the e-book market, the success of a children’s book series depends on its ability to connect with readers. But in this case, your aim is to attract a specific type of young person – one that you can connect with and market to in the future.
Your target audience should reflect the kind of books you intend to write. If your idea of a perfect ten-year-old is a girl with pigtails playing with her Hello Kitty® purse, then you’re going to want to write a book about trendy teens or pre-teens. Or if you envision your audience as little boys with deep interests in dinosaurs, then you’re going to want to pen a book about prehistoric creatures.
The important thing to keep in mind is that you’re not writing for everyone. Your aim is to reach a specific audience, and as a result, your work will have a special charm that connects with that group of people. This will naturally increase the chances of your books being successful.
Step two: Craft a marketing plan
The next step is to develop a marketing plan. This is where you put into action all the ideas you’ve planted in the previous step. Your plan should include everything from the creation of a brand to the distribution of your books.
You can’t simply dive in and start selling books without a bit of strategy. Producing a children’s book series is a lot of work, and it’s a good idea to plan your schedule accordingly. If you’re taking 18 months to release your first book, then you’re going to want to make sure you’ve got enough content to keep the fans interested.
The best books are normally series that have a clear protagonist and antagonist. For example, Harry Potter and the Cursed Child, is a complex story about Harry Potter’s return to his childhood home, and it incorporates the best of both worlds – the classic Harry Potter magic and the standalone plotlines of Harry’s children. Similarly, The Hunger Games series is driven by the story of Katniss Everdeen and her quest for survival in the harsh arena of Panem, but it also incorporates elements of both adult and children’s literature.
Step three: Distribute your content to bookstores and other platforms
Publishing your book doesn’t necessarily mean putting it up for sale. Self-publishing is a viable option for authors wanting to try their hand at producing a book, and it allows for greater control over the marketing and distribution of their content. For instance, you could decide to sell your ebook directly to consumers via online platforms like Amazon, or you could opt for a traditional approach and sell your book to bookstores and wholesalers.
If you’re publishing with a traditional house, then they will take care of getting your book into bookstores. But if you’ve got enough content, then self-publishing is a great option as you have full control over the distribution and marketing of your book. Plus, you don’t need to worry about securing a traditional publishing contract if you don’t want to.
There are pros and cons to both options. If you’ve decided to go with self-publishing, you’ll need to invest in some SEO tools to make sure your book is discovered when potential readers search for books related to your niche. But beyond that, the decision is up to you. You can do whatever makes you most comfortable.
The key to producing a profitable children’s book series is to set yourself up for success with a well-executed plan. By understanding your audience’s interests and developing characters that they can relate to, you can produce a series that will connect with potential readers and make you money.