Every business and professional needs to understand the importance of a PDF (Portable Document Format) as an essential and indispensable tool for marketing, promoting, and selling their products and services. With the right tools, skilled professionals can design high-quality, attractive brochures, catalogs, and more, and even experienced copywriters can put together amazing sales pages and feature-laden websites using Adobe Acrobat and its many included applications.
Writing a business or marketing plan in PDF is a brilliant way to ensure every employee, customer, and potential partner can access the plan at any time, even if they don’t have the application. You can also send out the PDF with a note instructing recipients to use the plan’s tables, charts, and graphs for reference. Furthermore, many businesses find PDFs are the best way to exchange important information and data, as they can be viewed on any computer or device.
Why Use Adobe Acrobat?
Adobe Acrobat is a powerful tool for creating, editing, and saving PDFs. It is one of the most popular applications among graphic designers and digital marketers. Among its many features, Acrobat allows users to choose a template, add headers and footers, crop images, add graphics, text, and tables, and more.
Creating a PDF with Acrobat is easy. Simply open the application, choose your desired template, enter the text, tables, or other components you need, and then save the file as a PDF. You can also download multiple templates and make a master file that can be reused as needed.
Once you have created the initial PDF and stored it on your computer, you can make numerous edits to prepare it for printing or sharing with others. To save time and effort, the professionals at MyTemplate.com have created a special tool just for creating and customizing PDFs. This tool allows you to upload your own templates, edit text, tables, and images, and choose a color scheme. In addition, you can take advantage of the tool’s drag-and-drop functionality to move elements around on the page and to reorder them. When you’re done, simply hit Export and save the file as a PDF.
While designing a PDF with Acrobat, you have three distinct windows that you can use to view and edit your document. The first is the Document window, which allows you to view and edit the entire document. The second is the Layout window, which you can use to view and edit the page arrangement. The third is the Arrange window, which you can use to view and edit the text, tables, and other components that make up your doc.
One important note about Acrobat: if you’re using a lot of templates, it can be difficult to keep track of which template you are using when displaying a particular document. For this reason, many professionals use a PDF library, which are specialized tools that organize and keep track of all your templates. In addition, many libraries offer features such as secured printing, which helps ensure that only people with an authorized access can print your documents. Without a PDF library, using multiple templates in the same project is practically impossible.
Create a Beautiful PDF From Scratch
While it is possible to create a beautiful PDF from scratch, not all businesses have the time or resources to do so. For these reasons, many professionals and businesses turn to third-party tools and services that can design a PDF for them. Some of the most popular services are:
1. MyTemplate.com
Often times, businesses and individuals will turn to a simple Google search to find a creative partner to help them with their PDF needs. In some instances, they have found a talented designer who has created a portfolio of beautiful, free PDF templates that can be used for marketing and promotional purposes.
MyTemplate.com is a premium service that offers a variety of tools and features to help businesses and individuals create the perfect PDF. With an affordable yearly subscription, businesses can unlock the company’s library of 1000+ premium templates. These templates can be used to create stunning brochures, catalogs, and more, and are customizable to fit any business or promotional need. In addition, customers can create their own templates using the company’s drag-and-drop tool, and then download and use them on any device.
As mentioned above, designing a PDF with Acrobat can be both time-consuming and labor-intensive. Fortunately, with MyTemplate.com, creating a PDF is as easy as 1-2-3:
1. Navigate to MyTemplate.com and log in if you are new or sign up if you are a returning customer.
- 2. Select the blue Create a PDF button to start the process.
- 3. Upload the files you wish to include (such as images, logos, and templates) into the large white box.
- 4. Hit the green Generate button to preview your work and make any necessary adjustments.
- 5. When you’re happy with your work, click the orange button to create your PDF.
2. DocuSign
If you are looking for a more affordable option, consider DocuSign. Like MyTemplate.com, DocuSign provides individuals and businesses with a way to create custom-branded PDFs and a variety of marketing and sales materials, as well as to sign contracts and other legal documents. However, DocuSign is significantly cheaper than MyTemplate.com, starting at just $5.00 per month for up to 500 pages.
DocuSign makes it easy to create a professional-looking PDF, and its services are ideal for individuals or small businesses who need to produce a high volume of documents on a regular basis.
As with any business or brand, having a cohesive branding strategy is important to the success of any organization. With DocuSign, customers can choose a template, add an image, and enter text to create a unique letterhead, business card, or email signature.
Once you have created your letterhead, it’s easy to update the document in the future with more text, images, and/or templates, without having to re-type everything or reorder the pages. It’s also worth noting that when used with the company’s digital signing features, legal documents are not only easy to produce but also quick to send to a colleague for review before a signature is required.
The Bottom Line
With PDFs, everyone can access the information regardless of their device or operating system, and the format is both secure and portable. In other words, everyone — especially businesses and marketers — can benefit from creating and using PDFs.