The world of copywriting is a confusing place, filled with jargon, and difficult concepts. Whether you’re a newbie or a seasoned vet, making the transition from idea to finished product can feel overwhelming.
If you’re looking for an easy way to learn the ropes and break into the industry, check out HubSpot’s new Copywriting Fundamentals course. In it, you’ll learn how to craft winning sales copy in plain English and get a taste of what it’s like to work in the trenches.
We’d like to give you 4 reasons why this course is so special.
1. It starts from the basics
It’s rare to find a course that not only explains the theory but also shows you the tricks of the trade. While other courses might assume that you already know how to write a persuasive sales letter, this one starts from the very beginning and teaches you the essentials.
This ensures that even if you’ve never done copywriting, you’ll be able to hit the ground running once the course is over. Moreover, the instructor’s personality shines through in the course, making it feel less like a class and more like a conversation with a friend. This approach helped make the entire course more enjoyable and less overwhelming.
2. It makes copywriting easy to understand
One of the biggest problems that newcomers to the industry often face is that jargon gets in the way of them understanding what the experts are on about. This frustrates both readers and writers, causing low engagement and ultimately resulting in lost sales.
For example, many writers and executives in the marketing world will refer to things like ‘top of funnel’ or ‘bottom of funnel’ content to describe different types of written material (like press releases, social media posts, website content, etc.).
This can be useful in terms of segmenting content by function, but it’s no fun trying to figure out what ‘top of funnel’ means if you’re not already familiar with these terms.
The good news is that within the Copywriting Fundamentals course, you’ll learn precisely what these terms mean, making it much easier to produce targeted content for specific audiences.
3. The instructor is a pro
If you’re looking for an instructor who has extensive knowledg e and practical experience, look no further. Michael Hyatt is an award-winning copywriter who has worked with some of the world’s biggest brands (like Nike, Uber, Hello Fresh, and HP), guiding them through the sometimes frustrating process of getting their message out to the public.
As an instructor, he combines his subject matter expertise with his knack for explaining complex ideas in plain English. The result is an enlightening, yet also entertaining, experience for any would-be copywriter.
4. It makes you a better writer
Last but not least, we want to highlight the fact that this course will definitely make you a better writer. Not only does it give you the tools to do the job right, but it also shows you how to do it better. Moreover, you’ll learn the craft from the pros, getting feedback from the instructor and other students along the way.
You’re not only learning how to do a task, but you’re also getting better at it as you go. This is key in today’s world, where constant improvement is required to stay competitive. Besides, what’s the point of knowing how to do something if you don’t know how to do it well?
There are numerous benefits to taking this course, not the least of which is being able to have your copy critiqued by Michael Hyatt himself. If you’d like to learn more, visit this special link and you’ll be able to apply for the course with a discount.
Now is a great time to start your copywriting journey, and with the right tools and training, it won’t be difficult to become a proficient copywriter. So, what are you waiting for? Enroll in the Copywriting Fundamentals course today!