The use of logos in a presentation can be confusing. You want to ensure that your viewers understand the relationship between your logo, your product, and/or service, but you also don’t want to appear like a copywriter.
What’s more, your logo is a critical part of your brand. The right logo can make or break your brand identity. That’s why it’s so important that you choose one that connects with your target audience and doesn’t give the impression that you’re trying to force your ideas on them.
Fortunately, we’re here to help with six tips on how to use logos in a presentation without being copywritten.
Put Simply, “This Is Your Logo” On Your Pamphlet
The first thing you should do is put simply, “This Is Your Logo” on your pamphlet. If you’re giving a presentation at a retail store, handing out pamphlets is generally the first thing attendees will do after you’ve given your presentation. They’ll want to see your logo and know more about your brand. This is also a good place to put a link to your website or social media accounts.
Go Easy On The Logos
When you use a logo in a presentation, you usually want to keep it simple and clean. The key is to make sure that it’s recognizable. If you use a lot of fonts, use a sans-serif font for the text and a serif font for the logo. That way, they’ll both be readable. If you’re worried about it looking a little too corporate, then choose two or three simple colors and stick with them throughout your brand identity.
If your goal is to create a professional image, then white is your best choice for your logo. Darker colors can work as accents or on products that are more playful or colorful.
If you’re wondering how to use logos in a presentation, simply follow these six tips on how to use logos in a presentation without being copywritten.