Artificial Intelligence is a broad topic. It spans everything from automated email response to customer service via AI-powered chatbots to the use of machine learning algorithms in writing articles for websites like this one.
In this article, we will discuss how AI can be used to enhance your copywriting skills. Specifically, we will cover the following:
Why use AI in your copywriting?
Artificial Intelligence can be used for many different purposes. Some companies use AI for spam detection, while others use it to study human behavior and learn from that behavior. As a copywriter, you may use Artificial Intelligence in a variety of ways. Below, we will discuss a few of them.
1. Automating certain tasks
Thanks to the likes of AI-powered software like DocuSign DMS, busy professionals like you can take advantage of professional-grade, legal-bound email signatures that are automatically generated and signed in a flash.
Similarly, AI-powered transcription software like Rev.com’s GoTranscript can automatically generate high-quality legal-bound transcripts from audio files for lawyers, consultants, and other professionals who need to review client-level material in a paper-free environment.
AI-powered email marketing software like Hello Fresh can automatically generate personalized emails with content that is specifically designed for each recipient based on their interests and digital footprint, resulting in more relevant, personalized communications.
2. Optimizing text for specific devices
You no longer have to worry about choosing an email marketing platform that is specifically designed for mobile devices. Thanks to the widespread use of Tablet PCs and Smartphones, today’s marketing software platforms can easily adapt to any screen size.
The same goes for SEO copywriting. With SEO copywriting, you seek to rank highly in search for a particular keyword or keyword phrase. However, not all traffic is created equal. There are various devices that access the web, including desktop computers, tablets, and smartphones. As a result, your SEO copy must be optimized for different device types to reach your audience on the largest scale possible.
Optimizing your copy for mobile devices does not mean that you need to use a specialized keyword tool to discover the most cost-effective keywords for your business. Instead, you can use free tools like Google Keyword Planner, which generates keyword ideas based on the websites and content that you already have.
3. Combining different media types
Thanks to online content tools like HubSpot’s Content Manager, content creators can quickly and easily upload existing materials like articles, websites, or videos, and combine them with blog posts, infographics, and other types of digital assets that they may have at their disposal.
With Content Manager, you can repurpose your blog content into standalone online stories and videos. These stories can then be shared across different platforms for maximum reach. Additionally, you can incorporate live videos of you answering questions from the audience, or demonstrating how to use a particular product, into your repurposed blog posts.
Combining different media types allows you to showcase your creativity while giving the reader content that is both engaging and informative. This is one of the reasons that video content is growing in popularity as a marketing and communication tool.
4. Generating unique articles
Although you may be tempted to use an article submission platform like HubSpot to generate thousands of unique articles on a regular basis, don’t fall into this trap. If your goal is to have content that is entirely unique to your business, you should consider a more manual process.
With a little bit of ingenuity, you can use Artificial Intelligence to generate unique content for your business. Take the online store BizEaze, for example. They use AI software to study the words that their readers use and then engineer content that is crafted to have just that little extra something special.
Their AI software generates unique articles on a variety of topics, such as business, sales, marketing, and leadership. All of this content is carefully curated and edited by skilled content strategists and writers to ensure that it is both relevant and compelling. As a result, BizEaze’s articles function as both an informative guide and an entertaining read.
5. Studying human behavior
Research and analysis can be an essential part of the copywriting process. Without it, you may draft an entire letter to a client, ask a question about a product that you are reviewing, and then get an unfiltered answer that is completely irrelevant to your original question. Using AI to study human behavior can help prevent these kinds of situations. For example, if you ask a question about a client’s website and get an automated response with a link to that website, you can be sure that the information is neither relevant nor useful to you.
The key is in knowing how to ask the right questions. With a little bit of ingenuity, you can develop a list of questions that you usually ask your clients, and then use that as a guide to program a bot that can answer your questions with specific, targeted information.
6. Generating press releases
It is fairly common for journalists to cover business-related news items. Whether they are covering mergers and acquisitions, new product launches, breaking news items regarding your industry, or just general business-related news, your company may appear in print or online media channels.
Generating a press release is a great way to have content that is specifically designed for the media. A properly formatted press release can contain all of the following elements:
- A brief description of your company
- Key achievements
- Your product (if you are offering one)
- New initiatives
- Keywords
- Media contacts
- Image
- A downloadable version of the press release
Although you may be tempted to use a service like Circa to find journalists who are specifically interested in your business, you should take the time to craft your own press releases. By doing so, you ensure that you choose the right keywords, that the format is appropriate, and that you send it to the right journalists.
The use of AI for copywriting will not replace the need for a skilled copywriter. Instead, it can be used to augment your work and let you focus on what is most important to you – crafting compelling content that will help your business to thrive.