Getting your copy to match your brand and catch the attention of your target audience is an essential part of your marketing strategy. But it can be tricky to pull off. That’s why we’re here! Today we’re going to teach you the basics of copywriting so you can take the stress out of crafting business correspondence.
The Basics Of Copywriting
What is copywriting, you ask? Put simply, copywriting is the art of putting words in your client’s and potential customer’s ears by pitching your message correctly and efficiently. As a copywriter, your job is to analyze your clients’ needs, wants, and business goals and create compelling content that will keep them coming back for more.
Now, pitching to a client can be tricky business. You don’t want to come off too strong or too strong- the key is to find a happy medium that’ll make them say “Awww…that’s so sweet. I love when people feel that way about my company”.
As a copywriter, your job is to analyze your clients’ needs, wants, and business goals and create compelling content that’ll keep them coming back for more. Sounds easy enough, right? WRONG!
In reality, becoming a copywriter is a lot like becoming a lawyer or doctor. You have to be a good listener, know how to research, and have an innate ability to communicate with your audience. You also have to be comfortable writing in a way that a person can understand and relate to. Finally, you need to be passionate about your work.
Now is the perfect time to be pursuing this career because the demand for copywriters far outstrips the supply. According to the U.S. Bureau of Labor Statistics, employment for writers and broadcasters is projected to grow 21% year from 2016 to 2026.
So, if you have a love for words and a talent for connecting with readers, then copywriting might be the right fit for you.
Where Do I Start?
With that being said, let’s get started. Before you can write a single word of copy, you need to set yourself up for success. First, make sure you have everything you need in terms of equipment. You’ll need a decent computer with a steady Internet connection, a printer, and of course, a phone. Your laptop is essential as well because you’ll be doing a lot of research and creating a lot of documents. Your phone is your constant companion because you’ll be carrying out most of your research in the field. You can also use it to look up information or create and send documents to your clients.
Now, a word of caution – get a good pair of headphones. You’ll be working a lot, so it’s important to make sure you can still hear what people are saying and be able to focus when necessary. Plus, having quality headphones prevents noise pollution, which can help make your work environment more comfortable.
The First Steps To Becoming A Copywriter
Once you have your equipment in order, it’s time to move onto the next step – preparation. Before you can write a single word of copy, you need to set yourself up for success. The first step to becoming a copywriter is to gain some experience. There are many ways you can gain experience, but we recommend the following:
- Attend Blogging workshops and conferences.
- Take online courses.
- Join a group of writers, copywriters, and graphic designers.
- Find a mentor.
- Put yourself in the position to help others.
- The list goes on.
All of these steps will help you get experience and prove to potential employers that you’re serious about pursuing this career. Now, it’s your turn – what are you waiting for?
Where Do I Go From Here?
Once you have some experience under your belt, it’s time to look for a job. It’s likely that your first port of call will be an employment agency, but don’t be afraid to look online either. There are many jobs out there, but nothing beats getting that “eureka” moment when you land on an ad that perfectly matches your expertise.
From there, you can take it upon yourself to explore the different roles available or join a staffing agency. Remember, as a copywriter, you’ll be taking on a lot of different roles – depending on the nature of the work you’re doing, you may be pitching to clients, analyzing market trends, designing web pages, or writing content for marketing campaigns.
Once you’re in the position, you can look for ways to improve your performance. Are you finding it difficult to get work done? Are you searching for new ways to improve your productivity? Find out by taking a few minutes to fill out our brief questionnaire that’ll guide you toward becoming the best possible version of yourself.
Our advice? Don’t be afraid to ask for help when you need it. Reading emails from customers can be a great way to improve your copywriting, so ask a friend or family member to help you edit and proofread your work. As a copywriter, you’re bound to come across words and phrases that are unfamiliar to you, so having a friend as a sounding board is essential.
Writing Is A Life-learning Process
Above all else, what will help you in your career is a good writing coach. Someone who can take your raw material and transform it into a finished piece of work that not only complies with the letter but the spirit of the law. A good writing coach will help you to become a better writer by exposing you to different styles and teaching you to avoid common errors. Most importantly, you’ll get someone to hold you accountable for the work you produce so you can ensure you’re always producing high-quality material that’ll prove to be valuable to your clients and employers alike. In summary, a writing coach can help you become a better writer, establish yourself as an expert, and land that all-important first job as a copywriter.
To achieve all of this, a good writing coach will need to see you as a long-term client and keep you engaged throughout the process.
If this is something you’re interested in pursuing, get in touch with us today and we’ll give you the information you need to begin your journey.