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The Ultimate Guide to Starting a Copywriting Career

For years, if you asked someone what they did, they’d tell you that they were a copywriter. If you didn’t know what that was, you’d probably think that it was some sort of writer or communicator. Although that is true, today it’s possible to be a copywriter without having had any formal training. Thanks to the internet and social media, anyone can be a copywriter. All they need is a laptop or desktop computer, a desire to write, and the willingness to learn.

If you’re looking for a career in copywriting that doesn’t require a lot of education, here are some of the best options:

Become A Social Media Marketer

If you’re not familiar, social media marketing (or SMM for short) is a method of marketing or advertising on social media platforms such as Twitter and Facebook.

SMM usually involves creating content for Facebook or Twitter and then gaining access to a large audience on these platforms. The content can be anything from an appealing blog post to a funny meme or graphic. The important thing is that it engages the reader or viewer to do something (i.e. click a link, leave a comment, etc.).

One of the best things about this option is that even though you don’t have a formal education, you can get started with little to no investment. You just need to have a Twitter account and be willing to learn.

Choose A Niche

If you’re looking to get into copywriting, you’ll most likely want to narrow your focus to a specific niche. There are hundreds of niches within the copywriting industry, ranging from sports to cooking to fashion. Once you’ve chosen a niche, it’s time to start researching industries that are related to your chosen niche. For example, if you’re passionate about food, you might want to consider moving into restaurant content or food review blogging. You can also use tools like BuzzSumo to find the most popular and high-quality topics related to your niche.

Once you’ve found these related industries, it’s time to narrow your search even further. You don’t want to waste your time writing about topics that aren’t relevant to your interests or expertise. For example, if you’re not an expert in the area of real estate, it might not be the best fit for you to write about real estate investing.

Find A Laptop Or Desktop

The first thing you’ll need to do to be a successful copywriter is to find a decent laptop or desktop computer. It doesn’t have to be expensive; in fact, you can find perfectly good laptops and desktops for less than $500. If you’re on a budget, consider renting a laptop or desktop from GoGeek for less than $20 per day.

Whatever you do, make sure that it is equipped with the proper hardware. Many laptops and desktops come with Windows preinstalled. If you’re unfamiliar, Windows is a type of operating system commonly found on personal computers. It was originally developed by Microsoft but is now owned by their competitor, Google. If you’re serious about writing, you won’t want to use Windows because it is, in fact, a potential obstacle. You might want to consider using an alternative operating system, such as MacOS or Linux. What’s more, hardware like dedicated graphics cards can boost your productivity significantly, which means more money in your pocket.

When choosing your equipment, don’t just look at the price but also consider the size, weight, and power consumption. Laptops and desktops come in different sizes and configurations, so find one that fits you perfectly.

Here’s an example of a perfect laptop for creative types:

Now that you have a laptop or desktop, it’s time to move on to the next step – installing the software required for professional writing. You don’t need to invest in expensive packages. Most businesses, organizations, and startups will gladly pay for high-quality content. If you can land a few small clients, you can use their money to invest in upgrades such as a desktop camera, microphone, and software such as Photoshop, Illustrator, and the like. Small changes can make a difference – you just have to be willing to put in the time to make it happen. For example, the difference between a $10,000 laptop and a $20,000 laptop is significant when it comes to productivity. So, if you want to be a successful copywriter, it’s essential that you invest in quality equipment. With a decent microphone, you can easily record interviews for potential clients or use software like Skype or GoToMeeting to engage in video chats with clients and colleagues.

Get A Office

Once you have a laptop or desktop, the next step is to get a suitable office. If you work from home, consider setting up a dedicated work space with a comfortable desk, chair, and sofa. You can also purchase a small stand-alone office with a door, which can be locked if you need privacy. When choosing this option, it’s best to find a space that is quiet and without traffic noise.

Regardless of where you work, a good office has the following essentials:

  • A good desk
  • A good chair
  • A good shelf for storing books and equipment
  • A nice lamp
  • A good internet connection

With these essentials, you can easily style your office any way you want. If you have a designated work space at home, you can experiment with different colors and shapes until you find something that suits you.

Make Sure Your Laptop Is Protected

Finally, it’s important to make sure that your laptop is protected. If you walk or run across traffic, you could lose your laptop, or at least have it damaged. There are two things you can do to ensure your laptop is safe on the road. First, use a reliable laptop bag. It should be spacious enough to fit your laptop and other essentials comfortably. Second, install a good laptop security program. These programs remotely monitor your laptop, protecting it from viruses and other malicious software that could potentially damage your computer.

With these two steps, you can prevent major damage to your laptop. If you are carrying your laptop in public, ensure that it is safe and well-protected. Remember, no one wants to risk losing their laptop, so safety is always a top priority.

Start Building Your Personal Brand

Once you have a quality laptop, it’s time to start building your personal brand. First, find a decent-looking shirt that doesn’t have prints on it and wear it often. Second, look for opportunities to engage with your audience. For example, if you’re passionate about travel, you could create a blog post about your travels. Third, create a YouTube channel about your niche. Finally, join groups online where you can engage with other professionals in your industry. By doing this, you’ll become more visible to others in your industry and showcase your knowledge and expertise. You never know; you might even make a few connections that could lead to new opportunities or clients.

If you want to be a successful copywriter, it’s important to start building your personal brand. Create content that is useful and engaging and watch your blog post engagement rise. You’ll be surprised how much a decent-looking and well-written blog post can do for your income. Remember, if you build it, they will come. So, don’t be afraid to write about matters that interest you. What’s more, for those interested in real estate, you could write about buying or selling a home. Or, if you’re passionate about wellness, you could write about the effects of exercise on the human body.