So you’ve decided to try copywriting as a separate business, but you don’t have a clear idea of how to begin. Where do you start? How do you write a winning pitch? What kind of research should you do to come up with the right answers?
In this blog post, we’ll help you figure out how to split test your copywriting. We’ll teach you the best way to write a winning pitch, how to choose your customer base, and how to perform market research so you can answer these questions yourself. By the end of this post, you’ll have a clear idea of how to begin your own copywriting business and be able to take action.
How to Write a Winning Pitch
So you’ve decided to try copywriting as a separate business, but you don’t have a clear idea of how to begin. Where do you start? How do you write a winning pitch? What kind of research should you do to come up with the right answers?
Here are some tips on how to write a winning pitch.
Focus On One Client At A Time
It’s important to focus on one client at a time when writing a sales pitch. This will help keep your priorities straight and ensure that you don’t get distracted by other prospects while working on a particular project. It’s also important to set a limit on how many clients you’ll take on in the beginning. You can always expand your client base as you grow your business, but try not to take on more than five or six projects at a time.
Look For A Niche
When you have a clear idea of what you’re trying to sell and how you plan on selling it, it’s much easier to come up with a winning pitch. Think of the niches you know well and like working in. If you’re a technical writer, for example, you might want to go after software companies or web agencies since they’ll have a much more in-depth knowledge of your topic than your average customer. If you’re a copywriter, you could specialize in biographies or autobiographies of well-known individuals since they usually have lots of interesting info to tell you about the person.
Don’t Go After The Low-Hanging Fruit
The perfect clients for your copywriting business are people who already know what you’re offering and are interested in buying it. So don’t go after small businesses or startups with little money who might not have the luxury of a dedicated marketing person. Go after bigger fish in the pond who can provide you with a stable stream of income.
Use Action-Oriented Language
People who are busy dealing with their day-to-day lives don’t have the time to sit and read an entire pitch. So if you want someone to pay attention to your advertising, you’ll have to keep the pitch fairly short and to the point. A good rule of thumb is to keep your sentences short and to the point, using action-oriented language. For example:
“The perfect digital detox for busy professionals like you is our new luxury skincare line specially designed to reduce the appearance of wrinkles, fine lines, and dark circles under your eyes. Try it today and notice a significant difference.”
versus
“Luxury skincare line designed to reduce wrinkles, fine lines, and dark circles under your eyes. Test it today and notice a significant difference.”
Both of these pitches are great, but the first one is a little more interesting since it includes some actionable language (i.e., a product that the reader can try out immediately).
Make It Memorable
With the above tips in mind, you can begin to put together a memorable pitch that will make your customers say “Wait, what was that?” Remember, you’re writing for human beings, not robots, so use language that is easily understood by the average person. Don’t try to overuse complex words or technical terms unless you’re writing for a specific group of people (e.g., investors or other experts in your field).
Focus On What The Customer Wants
It’s important to listen to and understand what your customer wants before you start writing. This will make it much easier to come up with a pitch that they’ll find valuable.
Thought leaders are highly valued by customers because they have a better understanding of the problems that they’re trying to solve. So if you can position yourself as an expert who has unique insights into these problems, you’ll instantly become a thought leader in your industry. It’s important to develop your own methodology for identifying and solving these problems. This method should be based on extensive market research and analysis of both primary and secondary data. Once you have this data, it’s easier to compare and contrast the various options for solving the problem. This way you can identify which approach is most effective for your unique situation. You can also use this information to help you select the right customers to focus on, as mentioned above.
Format Your Pitch In A Document Preparation Package
There are many different writing styles and approaches that you can use to write a winning pitch. Some people like to write long, detailed monologues whereas others like to keep their writing brief and to the point. If you want to write a successful pitch, it’s important to find a style that works best for you and then format your pitch in a document preparation package. A document preparation package is a type of outline that you can use to organize your writing. The package should include the following:
- Cover page
- Title page
- Introduction
- Body
- Conclusion
- References
- Acknowledgements
The above list includes some of the basics you’ll need to include in your package. Depending on the style of writing you adopt, you may want to include more or less of these elements.
Use An Outline To Help Form Your Argument
The above tips on how to write a winning pitch will place you on the right path toward finishing a successful pitch. However, even after you’ve finished writing, you should still follow a few guidelines before submitting your work. The first step is to use an outline to help you organize and format your work. An outline is simply a step-by-step guide that helps you write a particular piece of text. When you’re writing an outline, you should follow the structure of presenting a case (e.g., an argument) to persuade the reader to take a particular action (e.g., buy your product).
The second step is to follow the advice of experienced writers and proofreaders. If you want to become a successful copywriter, it’s important to learn from the best. You can find an active community of writers and proofreaders on LinkedIn who can help you find your way to becoming a successful copywriter. Furthermore, once you’re done writing, it’s important to go back and read what you’ve written with a critical eye. This will help you improve the quality of your work and catch any errors as soon as you make them. Improving your writing and editing skills will take time, but it’ll be worth it in the end.
Use Examples To Help Illustrate Your Points
When you’re trying to explain something to someone, it’s often helpful to provide them with an example. This way, they’ll understand your explanation better. In copywriting, this is called “using metrics”. If you want to prove that your approach is superior to compare it to something similar that already exists. If you’re trying to sell a luxury brand, you could compare it to a similar product sold at a lower price point. Or you could provide the reader with a case study or real-life example that demonstrates the superiority of your product or service. If you want to write a successful pitch, it’s important to find a way to illustrate your points with concrete examples that are easy for the reader to understand. This will make your pitch stand out above the rest and earn you many new customers.