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Home ยป How to Scope Out a Copywriting Project for Video – The Ultimate Guide

How to Scope Out a Copywriting Project for Video – The Ultimate Guide

I hate rushing into things. Especially when it comes to finding out what I’m supposed to be doing. So, when it came time to start my first copywriting project for video, I took the time to make sure everything was organized and planned out. Maybe you’ll feel the same way once you’ve gone through this article. Which, of course, means that nothing less than perfection will do.

Create A Plan

As soon as you know what you’re supposed to be doing, it’s time to start working on it. First, you’ll need to create a plan. This should include everything from the script to be used, to the style of the video, to the objective of the video (i.e. to sell something or to inform the viewer about something).

For instance, if you’re asked to write a sales video for an affiliate marketing program, you’ll need to ensure that you have a solid grasp of what that program is, and what you’re supposed to be selling. If you don’t understand the concept of affiliate marketing, it may be a good idea to do some research before you start writing. Otherwise, you may end up selling something you didn’t intend to promote, or vice versa.

Gain Some Experience

If you’re relatively new to video, then you may not be used to working with the medium. For that reason, it may be a good idea to take on a copywriting project for video as a learning experience. The more you put in, the more you get out, as they say. So, ensure that you’re putting in the necessary amount of effort, and that you’re not just rushing through the project. You should learn from each video piece you write, and improve throughout the process.

Set A Deadline

A deadline is usually a good idea when it comes to any kind of work. Whether you’re writing a business plan, a CV, or a sales video, having a deadline will help you keep on track. So, make sure you set a specific date for the video to be completed by. In my case, I set a general guideline of two weeks. But, depending on how much content there is, and how rushed you feel, it may be a good idea to give yourself more or less time.

Choose The Right Place

The place you choose to shoot your video, can have an impact on the final product. You may want to consider renting a studio or getting a housemate to help out with the filming, instead of using your own home video camera. Even things like the lighting, and the sound quality can make a difference. So, think about what’s available, and what would work best for your planned video.

Make Sure You Have Everything You Need

You never know what could go wrong when shooting a video. So, it’s important to be prepared for any eventuality. This means having all the necessary equipment, clothing, and makeup sorted out beforehand. In my case, I made sure I had a decent camera phone, a laptop, and a wireless range extender. Plus, I had everything written down, so I didn’t have to search for any of the needed items while I was trying to shoot the video. If there’s anything you’re not sure about, then do some research online, or ask the people at the shop for help.

Research The Best Style

There are many different styles of videos. From short, entertaining videos, to explainer videos, to promo videos, and so much more. It’s important to find out what style you think would be best for your planned video. In my case, I chose to go with an explanatory video. They’re usually short, and include simple text and a few images. So, it’s easy to watch and understand. And, as a bonus, you don’t have to write a script for it.

Know Your Audience

You always need to know who your audience is, when you’re creating content for online video. Is it someone with an existing interest in your product or service, or is it someone you need to convince to try out your product or service? Make sure you know what you’re doing, and that you’re not just writing for the sake of it.

Plan B And C

If you run into complications while planning your video, or if you feel like you’re not making the required progress in the time you’ve allocated, then you may need to adjust your plan. It’s important to have backups, just in case. Sometimes, things don’t work out the way you’d planned, and you have to adjust. This is something you need to keep in mind, as you’re working on your video project.

Hopefully, this article will provide you with everything you need to know to start creating video content. From the planning stage all the way through to the post-production, making sure everything is perfect. To create the best video content there is, you must first understand what makes for a good video, and you must then be willing to put in the necessary effort to make it happen. With the help of this article, you should have no problem achieving perfect results.