Is your client ready to engage with a brand new agency? Or, perhaps they’ve been working with you for a while and are looking for a fresh approach. No matter what stage your client is in, there’s always another step you can take to ensure their business remains in good hands. With all the uncertainty that comes with the pandemic, clients are increasingly looking for reassurance that their agency is up to date with the latest trends, techniques and platforms.
Take A Walk Down Memory Lane
The best way to get a sense of how an agency performs is by reviewing their track record. While it’s important to look at their most recent work, you should also examine their past accomplishments. Were they able to produce successful ad campaigns for prominent brands? What type of reputation do they have in the industry?
The answer to these questions will help you determine whether or not they’re a good fit for your client. If they’ve been around for a while and have an established reputation, your chances of success are much greater. The key is to find a copywriter who is both experienced and talented, and has strong research skills. You’ll also want to make sure that they have the drive and ambition to keep up with the ever-changing world of advertising.
Copywriting Is A Career, Not A Niche
Although it might be tempting to limit your search to highly sought-after agency or corporate clients, producing creative content for brands and entrepreneurs of all sizes remains a viable option. Smaller agencies might not have the budget to take on major projects, but that’s no excuse for not offering professional services to smaller businesses and individuals who could benefit from a unique perspective.
Whether you’re taking on a new project or expanding your services, seeking out new clients is a crucial part of any business. But, being selective about which clients you take on can help you make the most of your time and ensure that your agency can perform at its best. Ensure that you’re building a long-term relationship with your clients by regularly reviewing their needs and reviewing their work to ensure that it’s of the highest quality. A happy client means more work for you!
Create A Culture Of Accountability
When you first get on board with a new client, it’s important to set the right tone from the outset. Make sure that they understand how serious you are about being transparent and honest with them. Your responsibility as their business partner is to provide the best service possible, and one of the best ways to do this is by holding yourselves accountable to each other. This means establishing clear, concrete benchmarks for each team member to follow, and being open about your own performance.
As a copywriter, you have the unique opportunity to define your own terms. Instead of relying on industry jargon, you have the chance to clearly communicate with your client in your own words. Use this platform to your advantage to educate your client on how search marketing, content marketing, and social media all work together, and how all of these strategies can be integrated into a single cohesive plan.
Get To Know The Creative Team
As a brand or corporate communications manager, you might be used to working with advertising agencies on a regular basis. But, getting to know the agency’s creative team is an important part of being able to successfully plan and execute an advertising campaign. This team of talented individuals will be responsible for coming up with innovative ideas that can engage your target audience, promote your brand, or solve your company’s problems.
The more you know about their background, the more you can prepare yourself to offer effective and efficient input at every stage of the process. Even if you don’t have experience working with a particular agency, by getting to know their creative team you can ensure that you’re offering the best possible service possible. The more you know, the more you can contribute.
The Difference In Quality And The Difference In Prices
When you’re in the middle of crisis mode and need someone to help you come up with an ad campaign in a hurry, you might be tempted to go with the lowest bidder. But, in the long run, this could be a bad idea, especially if your expectation is for the lowest bidder to produce good quality work. After all, it’s more expensive to pay premium prices for poor-quality work.
The cost of poor-quality content isn’t just financial. It can also be measured in terms of productivity; the worse the content, the more time it will take to complete. And, let’s be honest, nobody wants to work on a project that ends up being dropped due to poor quality or lack of creativity. So, although it might be tempting to go with the lowest bidder, in the long run, you might end up losing both money and clients due to poor quality work.
Keep In Mind The End Goal
When you’re developing an ad campaign for your client, it’s important to keep in mind the end goal. This might be getting people to visit your site, making a purchase, or increasing your brand’s visibility.
The most efficient and effective method for measuring the success of your ad campaign is through analytics. It’s important to set a benchmark for yourself at the outset of the process, and make sure that you’re measuring each stage along the way to determine whether or not you’re meeting your goals. What worked and what didn’t, so you can improve your strategy for next time.
Choosing a reputable agency to work with is crucial to the success of any ad campaign. But, beyond choosing a good agency, you must also choose a good copywriter. A talented and experienced ad copywriter will have a substantial library of work that you can examine, and can set you up for success on your new project. With clear goals and a good strategy in place, you can make the most of the agency’s experience and prove to your client that you’re the right choice for the long term.