There’s no secret that the world of blogging and journalism is becoming ever-more crowded. Now, more than ever, people are looking for ways to make their voices heard. But where do you publish your content? Not all platforms are created equal, and some might not be as suitable as others for your particular content.
Choosing The Right Blogging Platform
When deciding where to publish your content, you have a massive variety of platforms to choose between. When picking a blog platform, you must take into consideration a variety of factors, from ease of use to customization to engagement with readers.
Here is a short guide on how to select the best blogging platform for your needs.
Traditional Blogging
If you are a seasoned blogger who has been doing this for years, you might want to consider taking a step back and thinking about making the transition to a content platform. Traditional blogging is very accessible and allows for a high degree of customizability. The most popular blog platforms, such as WordPress and Blogger, offer traditional publishing along with additional features that make blogging easier and more enjoyable.
Traditional blogging is a fantastic choice for anyone who is looking for an easily updatable platform that they can use to share their thoughts and ideas with the world. If you are looking for something more long-form, you might want to try a traditional blogging platform.
Professional Blogging
If you are a professional who is looking to create a personal blog to share your expertise with the world, you might want to consider a specialized blogging platform. These platforms are built with the corporate world in mind and offer a streamlined experience that makes creating and maintaining a blog a breeze.
One of the most popular and highly regarded blogging platforms is Medium. When choosing Medium, you are automatically selecting a team of experienced professionals who are committed to supporting and nourishing your growth as a blogger. Moreover, with Medium, you can take advantage of the amazing affiliate marketing opportunities that are available. Finally, Medium offers an excellent variety of templates and looks to assist you in creating a stunning blog that draws in readers.
Medium is the ideal choice for anyone who is seeking to create a professional blog for their expertise, whether that is in an area of technology, science, or business. Medium makes it simple to find the right people and enables you to engage with them on a meaningful level.
Vlogging & Podcasting
If you are keen to share your voice and offer an inside view of your brain, you might want to consider trying out a video blogging platform. In addition to being a fantastic way to engage with readers, video blogs allow you to illustrate your points through powerful visuals. Moreover, video blogging is becoming an incredibly popular option among journalists who want to bring a cinematic feel to their storytelling.
In the field of journalism, video bloggers are known as ‘Video Journos’ or ‘VJs’ for short. If you are looking to become a VJ, you should consider creating a video blogging platform as your base. Once you have launched your blog, you can then consider branching out to other platforms to complement your work.
Audio blogging is another fantastic option if you are looking to create a podcast to share your expertise with the world. When picking an audio blogging platform, you must take into consideration a variety of factors, from layout and design to sound quality.
If you are an experienced journalist who wants to take their storytelling to the next level through audio, you might want to consider creating a podcasting platform. Having a podcast is an excellent way to establish your expertise as an industry leader and gain notoriety in your field. If you are looking to create an audio blog, you should consider looking into the likes of Stitcher, or using a service like Hootsuite to manage and grow your podcasting lineup.
Choosing The Right Content Management System (CMS)
As your blog grows in popularity, you will inevitably reach a point where you need to manage the content that is being published on your blog. For this purpose, you need a CMS. A content management system is software that allows you to effortlessly manage the content that is being published on your blog. Simply put, a content management system makes maintaining a blog a whole lot easier. There are various CMSs available to choose from, all with their perks and quirks.
When picking a content management system, you must select something that is easy to use and that best fits your needs. Moreover, you should try out the demo version of the CMS before making any purchase. Once you have tried out the demo, you can move forward and make a more informed decision about whether or not the CMS is right for you.
Choosing A Domain Name And Hosting
To make your blog stand out from the crowd, you will want to select a domain name that is both memorable and easily identifiable. Moreover, you will want to host your blog on a reputable web host that offers one of the best customer service experiences. In the grand scheme of things, your domain name and hosting are relatively inexpensive compared to the overall cost of maintaining a blog. So, it is not a huge expense to invest in these two areas.
When picking a domain name, you must take into consideration the various tools that are available to you. For example, if you want to create a blog about fashion, you might want to choose a generic term like ‘fashion blog’. Alternatively, you could look to see whether or not a domain name is already being used and if so, consider opting for a different name.
When it comes to choosing a hosting service, you must take your pick between the many different options that are out there. Each web host offers something different, and depending on your budget, you may want to pick a cheaper option that provides less features or a more expensive one that provides a premium experience.
Choosing The Right Social Media Accounts
To have maximum impact, your blog needs to have a following on social media. However, growing a following on social media is not as straightforward as it seems. To have your voice heard by as many people as possible, you need to have a presence on various social media platforms. However, this can be difficult to manage if you are trying to publish a blog within a reasonable time frame.
If you are looking to quickly establish yourself as an expert in your industry, you might want to consider creating a Twitter account for your blog. When picking a social media platform to promote your blog on, you must take into consideration the features that it provides and how simple it is to use.
Choosing A Linkedin Profile
LinkedIn is one of the most popular and highly regarded professional social media platforms. If you are looking to connect with potential employers and thought leaders in your industry, you should consider creating a LinkedIn profile for your blog. A LinkedIn profile can be a powerful tool for attracting potential customers to your blog. Moreover, with LinkedIn, you can also take advantage of the platform’s excellent marketing tools to grow your account and gain credibility within your industry.
When creating a LinkedIn profile for your blog, make sure to keep the profile representative of your blog’s content. Moreover, make sure to fill out the profile completely and accurately. A well-crafted LinkedIn profile can do wonders for your blog’s presence on social media and attract the right kind of readers. If possible, you should consider publishing your LinkedIn profile on your blog’s page to gain more credibility.
Choosing the right social media accounts does not necessarily mean that you should follow the popular trends. Instead, you should find your own style of engaging with your audience on social media and determine what works best for you.
Medium is a fantastic choice for a blogging platform, and if you are looking for an easily updatable content management system, you should consider using Medium to launch your blog. Moreover, with Medium, you can also take advantage of additional features that make blogging easier and more enjoyable. Ultimately, as the saying goes, “content is king.”’