You’ve been tasked with coming up with unique content to promote a new product or service, perhaps you’ve been asked to promote a new brand or initiative. You’ve probably heard the expression “fear of missing out” or “fOMO” for short, when it comes to social media. When a product or service gains popularity amongst a target audience, the creators of said products will often seek to capitalize on this by creating various themed collections of content, colloquially called “folios.” A portfolio is a grouping of articles, videos, and images that are themed around a common theme or central idea. Think of a portfolio like a scrapbook for the internet – you can find one in almost every social media platform.
Here we’re going to teach you how to write a profitable portfolio that will allow you to produce content on your own terms. Let’s get to it.
Set The Right Timing
Creating a profitable portfolio is a long-term play. You’re not going to produce content and launch a product or service and see results immediately. It will take time to see returns on your investment. You need to set the right time to launch your content creation business, whether you’re doing this to supplement your existing income or as a full-time venture. Choose a time when you believe there is a large audience hungry for content on your focused topic. This is highly important, because while you want to be able to sell your content to the highest bidder, you also need to make sure that your target audience is actually interested in your content. The best time to launch your content creation business would be when you’ve got an audience that’s already engaged with your content – either because they’ve already purchased a product that’s aligned with your content or because they’ve been able to engage with you online via blog posts or social media.
Choose A Niche
When you’ve got your timing right and you’re producing content at a profitable clip, it’s time to focus on a niche. A niche is a “small market or segment” within the large audience you’ve created. Everyone has a niche, but they may not all be profitable. When you choose a niche, you’re narrowing your target audience and tailoring your content to appeal to a specific group of people. If you can prove to your audience that you know what you’re talking about and that you’ve got valuable information to share, they’ll be more inclined to read your content. A good niche will usually involve some research into the likes and dislikes of your intended audience. This will allow you to craft content that is highly relevant and helpful to your target audience. In addition to this, you can use tools like Google Trends to easily find popular keywords (i.e. words or phrases that people use when searching on Google) for your chosen niche. Ensure that these keywords are relevant to your content and that they’re not just used to scan pages of text for SEO purposes. Instead, use keywords in the text to improve the relevance of your content.
Build Your Brand
When you’ve got established yourself as an authoritative voice in your niche, it’s time to build your brand. A brand is a symbol or character (known as a “mascot”) that represents a company or organization. The brand is used to identify the product or service the company offers, as well as to encourage people to purchase or use the product or service. When you build a brand, you’re choosing a symbol that will make your content more recognizable to your target audience. This could be a logo, a themed font, or a distinctive phrase. The key is that the brand must be easily identifiable by your target audience. For example, let’s say you’re a copywriter and you’ve been tasked with creating content for an interior designer. Your brand would be the symbol of excellence that is the hallmarks of a fantastic interior designer – bold, yet elegant use of typography, an emphasis on quality over quantity, and a portfolio filled with stunning pieces. Your brand would be the perfect accompaniment to your content, appearing both stylish and authoritative.
Choose Your Platforms
When you’ve got your brand in place and you’re ready to launch your content creation business, it’s time to choose your platforms. As said above, when you choose a niche, you’re narrowing your target audience and tailoring your content to appeal to a specific group of people. This is why, when you choose content platforms, you need to choose those that you know your audience will be more interested in. When you choose a platform, you’re also choosing an area (e.g. Instagram, YouTube, etc.) in which you’ll be able to share your content. Each platform will have its perks and quirks, which you’ll need to take into consideration if you plan on using it. For example, while Instagram allows for some degree of customization, if you really want to make your content stand out, you’ll have to jump through a few hoops and use a third party tool.
Once you’ve got your niche and your platforms selected, it’s time to start producing content. The next few sections will discuss various ways you can go about creating content that will allow you to build credibility and make money online. For the purposes of this article, we’ll be using HubSpot as an example of a content creation and marketing platform.