If you’re an aspiring writer, you’ll no doubt be hearing the term ‘niche’ thrown around a lot. A niche is a ‘small group of people who are interested in a particular subject or product’ (source). As a copywriter, you’ll be doing a lot of research to find the right niche. It might be considered ‘copying’ to fit into a niche, so it’s essential that you find a sweet spot that suits your talents. Let’s take a look at how to pick a niche for copywriting and what to watch out for.
Find Your Voice
Firstly, you’ll want to find your voice. Your voice is your own unique style of writing, and it takes time to discover it. When you find your voice, you’ll find your niche. Some writers might take longer to find their voice than others, so be patient. Inevitably, your own writing will improve and evolve as you go along. You don’t need to be limited by what you perceive as ‘good’ writing or by other people’s opinions. Take some time to find the writer within you.
Know Your Audience
The second step is to know your audience. This is a lot easier said than done, but it’s essential that you understand who you’re writing to. Different niches have various ‘personality types’ that they like to see represented in their work. If you can find out what these are, you’ll have a good indication of what content to produce. Know your audience’s pain points, and address these in your content.
Know Your Products
The last step is to know your products. The better you know your products, the better you can tailor your content to suit them. If you have a specific product that you know well, like an eCommerce store or a travel agency, it would be a good idea to take a look at their product pages and see what content they’re using on their site. This will help you figure out how to approach them with your own content.
Take Your Time
Above all else, take your time. It will be a slow and steady climb up the proverbial ‘learning curve’ if you take your time to slowly find your niche and establish yourself in the industry. Make sure that you’re not rushed into taking on a project that isn’t suited to your skillset. It’s also important to be aware of your own limits. If you feel that you’re not equipped to take on a certain project or initiative, then perhaps it’s time to consider other options.
With practice, patience, and the right knowledge, you’ll be able to establish yourself as an authority in your chosen niche. When you do, you’ll be able to charge more money and demand better work from your copywriters. So, don’t be afraid to take your time to find the perfect niche for yourself.