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Home » How to Market Your Copywriting Business – 5 Tips to Get Started

How to Market Your Copywriting Business – 5 Tips to Get Started

What will you find on most, if not all, copywriting business websites? The answer is “Hiring Writers” or “Available Writers” or “Writers Wanted” or “Writing Jobs” or “Get a Writer”.

All of these are calls to action. They are telling you to either click here to get more information or there to apply. They are answering the question “How can I market my copywriting business?” by giving you concrete instructions on how to do so.

You need a website. You need to get social media accounts. You need to find customers. And you need to start generating leads.

Let’s explore how to market your copywriting business on a limited budget. Below are five tips to get you started.

1. Create compelling content that will attract customers to your offers.

In a world saturated with information, customers are often distracted by shiny objects. The key to attracting and retaining customers is by providing them with content that will pique their interests. To achieve this, you must ensure that the content you create is engaging, interesting, and solves a specific problem. In copywriting, we like to call this ‘pain-points’.

You can determine the problem your target audience has (or is about to have) by taking a step back and exploring the questions they are asking on social media. You can also look at the buying behaviours and requirements of your ideal customer.

For example, if you are a business partner who is pitching a client, you can use your pitch to inform the content you create.

A good place to start is with an introductory email. This is a perfect opportunity to hook the reader with compelling content that will make them want to continue reading. To make sure that your email doesn’t go unnoticed, sprinkle in a few compelling words. Try something like this:

“Hi there! I represent a company that can help you solve your problem with a product called XYZ. If you’re interested, please read on…”

You can also include a short video that answers the question “Why should I listen to you?” Essentially, you are creating a compelling reason for your target audience to engage with your content. Once they’ve engaged with you, you can assume that they are somewhat interested in your product or service and are therefore more likely to make a purchase or request a freebie.

2. Use keywords in your headlines, descriptions, and subheadings.

When someone or some algorithm decides that your content is “good” (meaning that it will appeal to a large audience), they will place it in their search results alongside other “good content.” To ensure that your content appears in these spots, you must incorporate keywords into your headlines, descriptions, and subheadings.

These three elements make up the bulk of your content’s SEO score. If you want to learn more, here’s a free guide to SEO that will help you get started.

The best practice here is to create unique and compelling content that will make your target audience look for you specifically. If you’re not sure what keywords to include, use a free tool like Google Keyword Planner to get started.

3. Create content that is shared on social media.

Sharing content on social media is one of the best ways to gain exposure and grow your audience. When you post content to social media, individuals with shared interests will value and engage with your content. To start, try using social media platforms like Twitter and LinkedIn to connect with professionals in your niche.

The great thing about sharing content is that you can do it for free. For example, you can write a blog post about a specific topic and then use the blog’s address (URL) as the body of the tweet. Alternatively, you can take a longer route and write a comprehensive email pitch. Then, you can follow up with a tweet to generate more leads.

If you run a blog, you can even integrate your email sign up form directly on the blog. This way, when a visitor clicks “Join Our Mailing List”, they’ll be brought directly to your email sign up form (which you can then use to send them valuable content, like this blog post, that will help them solve their problem).

4. Get support from friends and family.

Varying from tip number three, getting support from friends and family is a great way to gain initial credibility with your target audience. If you’re looking for a way to get your product or service into the hands of potential customers, you can ask friends and relatives to review your product or suggest it to their friends and contacts. To make sure that your friends and family are actually willing to help, you can ask them to read your product’s description and then offer feedback.

If you’re looking for honest and critical feedback, you can use tools like SurveyMonkey to get quick responses from your target audience. Plus, you can ask family and friends to join your business’ mailing list to stay informed of upcoming developments.

5. Start a blog.

Blogs are a fantastic way to build credibility and gain credibility with your target audience. We wrote previously about the importance of content creation for businesses. In the same way that good content can help you get found by potential customers, a compelling blog can do the same for your business.

If you are looking to start a blog, pick a topic that you’re passionate about. Something that you feel strongly about. In addition to helping your target audience, the content that you create on your blog can also be used to attract potential customers to your website. To create high-quality content for your blog, you must find a way to express yourself in a compelling manner.

There is no one-size-fits-all approach to marketing. Each business and brand will have a different strategy. However, by following the above tips, you’ll be able to develop a plan that will get you started.