When you’re in the midst of creating content to promote your copywriting services, it can be hard to know where to start. Maybe you’ve got a long list of things you want to cover, but you’re not sure where to begin. Or maybe you’ve got tons of content, but you’re not sure which pieces are going to be the most effective for potential clients.
Don’t worry. We’ve got you covered. In this article, we’ll walk you through the process of marketing your copywriting services and how to make $50,000 a year doing it.
Choosing Your Niche
The first step in marketing your copywriting services is to decide on a niche. If you’re not sure what a niche is, it’s simple. Essentially, a niche is a small community of people who have a common interest or problem. When you choose a niche, you’re narrowing your target audience. You can choose to specialize in SEO content or web copy or video scripts. Whatever your interests are, there’s probably a niche for you.
To find your niche, head over to Google Trends and search for the ‘volume’ of interest for your chosen niche. For example, if you’re passionate about nutrition and health, you could look into searches for ‘vegan recipes’ or ‘healthy snacks’ to see what kinds of content people are looking for in your niche.
Create Content For The Web
Once you’ve found your niche, the next step is to create content for the web. There are plenty of opportunities to make money online without having a website, but the odds are in favor of a business that has an online presence. Having a website not only gives you the opportunity to connect with potential clients, but it also provides you with the tools to make money online through affiliate marketing, SEO, and more.
To get started, you simply need to pick a free website platform like WordPress or Joomla and install it on your computer. Then, you can begin to build out content on your new blog. If you’re looking for inspiration, check out our blog’s income over the years. We started off by simply writing about what we love (tech, mostly), and now we focus mainly on creating content for our audience. We’ve been able to grow our blog over the years from nearly zero to over 300,000 unique visitors a month and over $50,000 a year in blog income.
Find Your Target Audience
Once you’ve got content on your new blog, the next step is to find your target audience and begin interacting with them online. To do this, you can use tools like Google Analytics to track the demographics of your audience and target marketing platforms to find the most effective marketing channels for your product or service.
For example, if you’re passionate about helping people save money, you could create a blog post about the best ways to avoid wasting food. When you do this, you’re encouraging people who are searching for ways to save money to click on your content. Then, you can follow up with a free guide about how to avoid wasting food in your household or a money-saving tip for your blog’s audience.
How to Market Your Copywriting Services
With your blog firmly planted in the ocean of the web, it’s time to start marketing your copywriting services. To do this, you’re going to need to pick a few platforms to focus on and begin building out a plan. Here’s a basic guide to marketing your copywriting services:
Online Marketing
There are plenty of opportunities to make money online through various methods of marketing, but the odds are in favor of a business that has an online presence. The most popular way to make money online is through affiliate marketing. Essentially, when you create an affiliate program for a brand or company and they choose to use your service, you’ll receive a commission when someone clicks a product or service that the brand or company has partnered with.
For example, let’s say you’re an expert copywriter and you’re passionate about financial literacy. You create a blog for financial advisors where you talk about money management and share helpful tips with your audience. One of your tips might be to encourage your audience to read this valuable guide to financial literacy. Then, when they visit the provided link, they’re likely to purchase a product from a brand or company that you’ve promoted with affiliate marketing. When that happens, you’ll earn a commission.
SEO (search engine optimization) is another popular way to make money online. With SEO, you’re trying to rank your content on the first page of Google for relevant keywords. The more you put in, the more you will see in terms of traffic and potential sales.
Traditional Marketing
Traditionally, businesses advertise in magazines, buy ads in newspapers, and hire public relations firms to help them spread their message online and off.
However, given the shift to digital media and social media, many businesses are looking for ways to market their products and services without using traditional methods. A popular strategy is to use social media platforms like Twitter and Facebook to engage with potential clients and build an audience. Additionally, many businesses have their own websites, where they can engage with visitors, build credibility, and provide useful information.
The advantage of using social media to spread your message is that you can reach a wide audience, all in one place. Additionally, with a little bit of effort you can engage with people, get feedback, and build a relationship. The disadvantage is that it can be difficult to gain trust on social media platforms. As a business, you’ll need to build up your profile on these platforms and earn the right to engage with potential clients. When that happens, you’ll be able to market your copywriting services and make $50,000 a year or more.
Product/Service Launches
Somebody, somewhere, is waiting for your product or service. The question is, are you going to be that somebody? With product launches, you’re trying to get a new product or service into the marketplace. For a business to consider your product or service, it needs to be tested and verified by third parties (such as other businesses, bloggers, or a review site).
To get started, you simply need to choose the right platform for product launches, create a hype video, and begin engaging with potential customers.
Take a look at our blog’s income over the years. We’ve been able to grow our blog from nearly zero to over 300,000 monthly unique visitors and over $50,000 a year in blog income by focusing on product launches and marketing our own products and services through launches.
Make Money Online
If you’re looking for quick cash, you can make money online through various methods of marketing. The most popular way is through affiliate marketing. Essentially, when you create an affiliate program for a brand or company and they choose to use your service, you’ll receive a commission when someone clicks a product or service that the brand or company has partnered with.
For example, if you’re an expert copywriter and you’ve found a way to help businesses attract and retain millennial customers, you create a blog for business leaders. You share helpful tips about building a brand that appeals to millennials, and when a brand or company decides to use your services, you’ll earn a commission.
The key to successfully marketing your copywriting services is to pick a niche and focus on providing value to your target audience. Then, when you begin to engage with them online and through product launches, you’ll be able to build a list of engaged customers who are willing to pay for your services. With a little bit of effort, you can begin to build a profitable business around your expertise.