It’s inevitable. We’re all victims of fashion. And although we may not always admit it, copywriting is no different. If you want to write, you’ll end up writing about something. Unless you want to remain unemployed, that is.
If you’re a copywriter, you’ll inevitably be asked to showcase your work in a copywriting portfolio. And although we’d all like to think that our work is so good that any employer would be happy to have us on their staff, the truth is, you probably don’t possess the talent to pull off extraordinary copy. Luckily, there’s a simple solution to this problem, and it’s one that you may have heard of: fake it till you make it.
If you think that you’re not cut out for copywriting and you want to try a different profession, there are plenty of options available to you. However, if you really want to become a successful copywriter, you should consider faking it. You don’t need to decide now. Take your time, learn from the best, and you’ll soon find yourself raving about how great your work is.
The Copywriting Portfolio
Many employers will request a copywriting portfolio from prospective employees. Some may even require one as part of the application process. As a copywriter, you’ll certainly be asked to submit a copywriting portfolio as part of your application. This is where you’ll show off all of your copywriting samples. Regardless of whether they’re for academic purposes or for a potential employer, you’ll need to show off your talent.
And what is a copywriting sample? It’s essentially all of the writing that you’ve done for various purposes, whether for an assignment, a class project, or even just for fun. Whether you’ve been paid for the work or not, it’s all part of your portfolio.
You’ll need to decide how many sample pieces you want to include in your portfolio. Bear in mind that your portfolio will need to be comprehensive enough to convince any employer that you’re capable of doing the job. You don’t want to leave anything out that could potentially hurt your chances of getting the job.
What Will My Portfolio Look Like?
As a copywriter, you’ll most likely be asked to submit a copywriting portfolio. And although you may not always admit it, we’re all victims of fashion. As part of your application, you’ll need to decide what style you want your portfolio to have. The first thing to consider is whether you want a glossy magazine style or a more academic presentation.
If you go for a glossy style, you may want to consider using a service such as Visual Composer to help you put your written work into graphical form. They have a variety of templates that you can choose from, and it’s an excellent way to see your work in graphic form.
Where Can I Get My Portfolio Ready?
Once you have decided on the format that you want your copywriting portfolio, it’s time to start looking for places where you can get the work done. You don’t necessarily need to find the most expensive photographer in town to take pictures of your work. You can use your own phone or camera to take photos of the work that you’ve done. Just make sure that the files aren’t too big to be handled on a regular computer.
The important thing is that you have something to show off. Ultimately, your portfolio will be part of your application, and it’s something that the employer will be judging you on. So take your time and make sure that everything is done correctly.
How Can I Make My Portfolio Stand Out?
As a copywriter, you’ll most likely be asked to submit a copywriting portfolio as part of your application. And although we’d all like to think that our work is so good that any employer would be happy to have us on their staff, the truth is, you probably don’t possess the talent to pull off extraordinary copy. Luckily, there’s a simple solution to this problem, and it’s one that you may have heard of: fake it till you make it.
If you think that you’re not cut out for copywriting and you want to try a different profession, there are plenty of options available to you. However, if you really want to become a successful copywriter, you should consider faking it. You don’t need to decide now. Take your time, learn from the best, and you’ll soon find yourself raving about how great your work is.