If you’re looking to start a career in copywriting, you’ve probably wondered how you’ll be able to make a living from your passion. According to the U.S. Bureau of Labor Statistics, as of 2022, copywriters are among the most in-demand professions. With so many people writing online all the time, this is a lucrative niche to enter. If you have a flair for words and an ability to string them together, this is a fantastic way to make money online. Whether you’re looking to break into the industry or are already in it and wondering how to make more money, this article will teach you the tricks of the trade. In addition to providing you with some valuable tips, we’ll also list some of the best online copywriting courses so you can gain the skills you need to become an effective writer.
The Basics
Before you can start making money from copywriting, you’ll need to have a good understanding of how SEO and content marketing works. SEO stands for Search Engine Optimization, and that’s what this article will focus on. Content marketing, as the name suggests, is about creating content that will drive traffic to your site. The two go hand in hand, so if you’re new to this, make sure you start by familiarizing yourself with SEO and content marketing. There are plenty of courses out there that can help you learn the ropes. Whether you decide to follow a certificate program or find a course that suits you through a personal mentor, the choice is entirely up to you.
SEO Basics
If you’re new to SEO, you might wonder what all the craze is about. Simply put, SEO is all about ranking high on the Search Engine Results Page (SERP) in order to gain more exposure. When a person searches for a particular product or service, their search engine will scan various websites and display the results in order of relevancy. SEO is all about improving your website’s position on search engines like Google.
In 2019, SEO became more than just improving your website’s search engine ranking. Google rolled out a whole suite of new features to their platform specifically designed to help small businesses. With the right keywords and content, you can take advantage of these features and grow your business exponentially through organic search traffic. For example, if you’re selling garden tools, you might want to try writing an article on the best gardening tools or how to use them. You could also look into buying keyword-rich domain names that reflect your business (e.g., gardener.com, toolsonline.com).
If you’re looking to enter the field and don’t have the time to devote to learning SEO, you can find a remote SEO assistant who will work with you based on your schedule. Just make sure to perform a proper background check before you make any kind of financial commitment.
Content is also critical for SEO, but it doesn’t have to be lengthy. In fact, the shorter the better. While some prefer employing the services of a seasoned freelance writer, you can easily find an editor to help you come up with something snappy. Remember: your goal is to appeal to your target audience, and engaging content will do that. If you’re writing for a blog, you might want to try something like a roundup article.
Blogs are one of the most popular and effective platforms for SEO. While they don’t have to be lengthy, a good blog post should contain a variety of engaging information. If you want to learn more about SEO and how to make money from it, check out this informative blog post on how to become a successful copywriter.
Content Marketing Basics
If you want to get into the content marketing arena, you’ll need to have a good understanding of what exactly that is. Simply put, content marketing is about creating and distributing interesting, valuable and, most importantly, relevant content to attract, engage and retain customers. Content marketers create content for various platforms like blogs, websites, and social media channels with the purpose of attracting, engaging and retaining consumers.
With such a versatile tool in your marketing arsenal, you can easily distribute content to target audiences across different platforms. The most popular ones being Facebook, Twitter and Instagram. The world has become a digital playground, and businesses of all sizes are taking advantage of that. If you’ve got a good following on social media and know how to use the platforms effectively, this is a fantastic way to gain credibility and generate more leads. While you might want to try out different platforms and see which ones work best for your business, you can rest assured knowing that you’re always able to go back to your blog as a reliable source of content.
Now that you’re equipped with the basics, let’s move on to some of the things you can do to make money from copywriting.
Build A Portfolio
As a copywriter, it’s important to have a portfolio of your work. Whether it’s a website, blog post, or social media campaign, having multiple examples of your writing is a great way to prove your value. Even if you’re a freelance writer with no formal education, you can still build a respectable portfolio by taking advantage of your personal blog. Just make sure to keep good quality copies of your work and don’t submit drafts. Otherwise, you’ll lower your chances of getting hired. Always show that you’re proficient in writing and always try to exceed your clients’ expectations by delivering unique and high-quality content on time.
Charge More
If you want to charge more for your copywriting services, you can take advantage of the fact that people are naturally more willing to pay for things they value. In general, copywriters are in high demand and are highly valued by businesses, so they’ve got plenty of opportunity to establish strong client bases and charge what the market will bear. In order to do this, it’s important to be able to demonstrate that you know your worth and are confident that your services are worth what you are asking for. When writing for free, often times you’ll provide some fantastic value and be able to secure future contracts, but that doesn’t mean you should always be willing to write for free. If you’ve got a lot to say and want to make money from your copywriting, charge what you’re worth!
Find Your Niche
If you’re looking to get into the lucrative field of copywriting, it’s important to find your niche. This basically means that you’re going to carve out a specific area of knowledge that you can use to satisfy your potential clients. If you’re not sure what your niche is, ask yourself questions like:
– Do I have extensive knowledge in this area?
– Can I persuade others that they need my services?
– Can I write clearly and effectively about this subject?
In general, you’re going to want to establish yourself as an expert in your niche, and the best way to do this is by establishing a track record of successfully solving similar problems for other businesses. If you can become the go-to person for someone in your industry, they’re going to be coming back for more. When someone is looking for information on your topic, they’ll come to you first because you’re the expert in the field. This is called brand awareness, and all it takes is for consumers to know and remember your brand when it comes to your product or service.
Grow A Following
So you’ve got a good portfolio and some money in the bank. The next step is to grow a following on social media. Since you’re already equipped with a digital footprint, all you need are some engaged audiences on various platforms. While you might want to try out different platforms and see which ones work best for your business, you can rest assured knowing that you’re always able to go back to your blog as a reliable source of content.
If you want to learn more about SEO and how to make money from it, check out this informative blog post on how to become a successful copywriter. For those interested in content marketing, learn all the ins and outs of the field in this informative blog post. Lastly, don’t forget to look for reputable, accredited organizations that can verify your skills and knowledge. This way, you can assure potential clients that you’re a real expert and that they’re making the right decision by entrusting you with their brand’s reputation.