A copywriting portfolio is an essential part of a freelance copywriter’s toolkit, but it can be difficult to keep up with all of the various standards and expectations when working remotely. That’s why we’ve gone ahead and compiled a list of the essential items you need in order to make a proper copywriting portfolio.
The Essential Components
No matter whether you’re pitching to potential clients, securing future employment, or just want to showcase your work to your friends, family, and other creative individuals, there are four important elements you must include in your copywriting portfolio.
The Product Or Service You’ll Be Promoting
There are two key things to consider when selecting products or services to feature in your copywriting work: first, that you’re confident they exist and, second, that you’re comfortable with what they are. When it comes to the first point, you don’t necessarily need to have experience in the field to write about something that already exists. For example, if you’re writing for a digital marketing company, one of the many benefits of which is raising brand awareness through social media campaigns, then you can definitely showcase your work for this particular product or service.
However, if you’re pitching a product that doesn’t yet exist, you might want to consider creating a mockup or proof of concept to show your potential clients. This way, they can see what their product would look like and, more importantly, how it would function.
Whether you’re experienced or merely a beginner, you must have excellent written communication skills in order to produce quality copy for marketing purposes. To help you along the way, here are a few pointers:
- Be concise. Clients will skim over lengthy blogs and articles if they are seeking quick fixes. Keep your writing to a manageable length so that it’s easy to consume.
- Avoid using jargon. It might sound cool in your head, but the average reader will have a difficult time understanding what you’re talking about.
- Choose your words carefully. Use the right synonyms and avoid overusing adverbs. For example, hectic does not always mean “busy” and a routine does not always mean “boring”.
- Use proper spelling and grammar. If you’re having trouble spelling a word, look it up in the dictionary. There are many rules for writing English, and you must obey them all if you want your writing to be considered excellent.
- Practice. Writing is a skill that anyone can learn but which needs to be practiced. The more you write, the better you’ll get. You can take a writing course or look up blogs and articles by renowned writers to see how they approach the craft.
- Edit. After you’ve written your article, go back through it and make necessary edits. It’s easy to insert a word, phrase, or sentence and easy to fix errors. If you’ve written something on the spot, there’s no way it’s perfect the first time around. Go back and rework it until you reach your professional standard.
Even though you’ve been writing for a while, you must still keep practicing your graphic design skills. In this case, you don’t need to have previous experience to be able to design something for use in a marketing context. When it comes to selecting a background color, it doesn’t hurt to be picky. While the industry standards are bright, sunny colors for backgrounds, keep your options open. It’s always nice to get something unique to highlight your work.
To make your writing portfolio stand out, design something eye-catching to put next to your articles. Designing a logo or banner for your site is a fantastic way to represent your work. If you’re not comfortable getting your hands dirty with code, there are plenty of places where you can get someone to do it for you. Search for “marketing agency logo design” or “marketing agency banner design” online and you’ll find thousands of designers who will walk you through the process of getting the perfect logo or banner for your business.
When preparing your copywriting portfolio for publication, you must consider the formatting of the text as well as its visual appearance. For example, if you have a blog, you might want to format and design it to look like a professional magazine. In order to create a magazine-like appearance, use bold fonts and graphics of varying sizes to give the text the same visual appeal as a magazine.
When designing your blog, you must take into account how others read blogs online. After all, this is what you’ll be competing against. When selecting a font for your blog, go for a sans-serif option since this is the most common and popular font on the web.
A Little Bit About You
Finally, if you want to make your writing portfolio standout, put yourself in it. Design something about yourself that will draw more attention, and don’t be afraid to put a unique spin on things. If you’re not comfortable telling your story through a written piece, then maybe you should consider doing some voice-overs for various videos. This way, you’ll be able to showcase your unique talents to the world.
Writing, designing, and presenting are three important parts of any freelance copywriter’s portfolio. While it’s not necessary to have experience in all of these fields to create quality work for marketing, it certainly doesn’t hurt. Hopefully, this article will help you in your quest to create a copywriting portfolio that will make your colleagues, friends, and family proud of your work.