A Copywriting Portfolio is a compilation of all of your copywriting samples (blog articles, website content, catalogs, etc) that you can use to show off your strengths and demonstrate your proficiency to future employers.
If you’re looking to create a copywriting portfolio to show off your skills, you’ve probably considered trying to build it on paper. While there are pros and cons to both approaches, nothing beats having your entire portfolio digitally in the palm of your hand. That’s why we’re going to teach you today a new way to make a Copywriting Portfolio.
Create a Google Docs Portfolio
If you’re already using Google Docs, you can get started today by creating a new document. We’re going to call this document “Portfolio.” Hit the “+” to add a doc to your project. You’ll see a blank document and an empty space to type. Don’t worry, this is going to change.
Once you have the blank document, you can start typing. As you type, you’ll see a small car appear next to your text. When you hit “enter,” the car will expand to take up the whole row. Keep typing and adding new rows as needed. You can also choose to put your cursor at the end of the row and hit “ctrl + enter” to create a new paragraph.
Once you have a few paragraphs of content, you can go back and add images, tables, and even entire sections of content from other websites, like your own. You can also use the embedded YouTube videos that Google Docs allows to showcase your work.
Design Your Portfolio
Now that you have a draft of your portfolio document, it’s time to spice it up a bit. You have two options for how you want to arrange your content: chronological or themed. We’re going to go with the latter as a way to organize your work. You could do the same, but it’s not necessary. Just know that if you follow this format, you can include a variety of content from across the web without having to worry about your chronological order.
Arrange Your Content By Themed Rows
To start, you’ll want to add a table of contents to your Google Docs portfolio. We’re going to call this table of contents “menu.” Inside the menu, you can add a series of themed rows, one for each section of content you have in your portfolio. For example, you might want to create a themed row for each type of product you’ve ever sold (this one could be for an e-commerce store), another for each city where you’ve ever spoken at a convention (this one could be for a tourism agency), and so on.
This is a great way to show off your skills in an easy-to-follow format. When a potential employer or client comes across your portfolio, they can click on a row and be taken to a specific section of content.
Add Sub-Titles To Your Rows
Each row in your table of contents is going to have a sub-title. This is going to be the text that appears below the title in blue text. For example, under the “Product” row in our table of contents, we could type “Types of Products We’ve Helped Sell.” Hit “enter” when you’ve added the needed information and your doc will look like this:
- Types of Products (Sub-title): We’ve helped sell all kinds of products — from electronics to clothing to kitchen appliances. You can learn more at TypesOfProducts.com.
- We’ve (Sub-title): Helped sell a variety of products — from electronics to clothing to kitchen appliances. You can learn more at We’ve.com.
- Sell (Sub-title): A variety of products — from electronics to clothing to kitchen appliances. You can learn more at Sell.com.
- Variety (Sub-title): Of products — from electronics to clothing to kitchen appliances. You can learn more at VarietyOfProducts.com.
Pretty straightforward, right? If you’re planning on sharing this document with a potential employer, you might want to take a little bit more time with it. Double-check that everything is spelled correctly and that the content makes sense. Once you’ve got that all taken care of, you can publish your document and start applying for jobs (or get hired on your own terms!).