If you’re looking to land more writing clients and earn major royalties, you’ve come to the right place. In this article, we’ll teach you the ins and outs of getting new copywriting clients, how to maximise your earnings potential, and how to make the process enjoyable.
Find The Right People
Before you begin pitching your manuscript to copywriters, you need to do your research. Begin by identifying the right people for the job. What is your target audience, and will the finished product be beneficial to them? Once you’ve determined that, you can move forward with confidence. You’ll need to find a few high-quality freelancers to take on your project. However, don’t expect to approach ten copywriters and expect them to all give you the same answer. You need to find a small group of people whose expertise matches your needs. In our case, we’ve grouped together a talented team of copywriters with experience in eCommerce. As a customer, you’ll find our services quite handy. You can browse our store and find what you need without leaving the comfort of your home. Moreover, as a customer, you have full control over the shipping and delivery of your order.
As a copywriter, you’ll need to take the time to learn about your target audience. In many cases, customers are a bit wary of freelancers and may feel a little less protected due to the fact that you’re not a company. However, by taking the time to get to know your audience, you’ll be able to tailor your approach and deliver the best possible product. Moreover, by understanding your audience’s needs, you’ll be able to determine what will and won’t work in your favour as a copywriter.
Set The Right Price
The price you charge for your services is an important decision. You don’t want to overcharge your audience simply because you’ve had a rough go of it as a copywriter. Set a price that is reasonable for your time and effort, but still high enough to make a profit. You’ll need to sit down with your accountant and go over your books before hand. Moreover, you can’t simply go by what other writers charge for similar work. As we’ve established, you need to approach this from an honest point of view. Moreover, other factors may impact the price, such as the number of words you need, the level of expertise you have, and the time of year.
Decide On The Payment Structure
The way you’ll be paid is also an important decision. You have two basic options here: 1) Per piece or 2) By the hour. If you go with the per piece method, you’ll need to offer some of your own inventory as collateral. However, you’ll save overall on cash payments as you won’t have to split your earnings with an accountant. Moreover, you can’t put a price on trust. When you opt for the per piece method, you must decide how much you’ll charge per word. You can always ask for quotes beforehand so you have a general idea of what everyone charges. Remember: the more you quote, the less you’ll earn. If your ideal client is a business owner who wants to get their message out there to as many people as possible, you’ll need to go for the per piece method. Otherwise, you may end up having to take on clients who have less money to spend.
Present Yourself In The Best Light
When approaching prospective clients, you need to put your best foot forward. That means wearing the right clothing, approaching them in a professional manner, and presenting yourself in the best light. To find the right clothing, you need to consider what your client will think when they meet you. In the same way, your haircut and shave will affect how you look. The way you walk and talk will also have an impact. Each element, from your nails to your outfit, should be carefully chosen so they compliment each other and create a polished look. Don’t wear a torn shirt, for instance, if you’re going to an interview where you need to look your best. The same goes for your clothing and accessories. You’re representing your company, so you need to make sure that your clothing choice reflects that. In many cases, a tailored suit will do wonders. However, if you’re not sure, then go for a classic look like blue jeans and a plain t-shirt. Men should always wear a tie and a jacket, even if it’s not required. A woman’s attire should always be classy and pretty. In case you’re wondering, a classic look for men is a tie and a jacket, and for a woman, it’s a classic dress or a skirt and a sweater. Don’t be afraid to mix patterns or fabrics as long as they complement each other and don’t contradict your business’s image.
Follow Up
After you’ve had a few meetings with prospective clients, it’s time to follow up. Even though you’ve discussed finances and terms of the agreement, there’s still plenty more to talk about. To ensure that everything is settled, you’ll need to send them a formal letter or email stating that the agreement meets their needs and that you’ll be following up with some more work. As a copywriter, this is your chance to shine. Just make sure that you don’t shine too much; you don’t want to ruin your reputation as a copywriter. The main purpose of this follow-up work is to make sure that your clients are satisfied with the results of your work. If they’re not, there’s no reason to continue the relationship. Moreover, throughout the process, you need to be open to new ideas and willing to change directions as needed. This is especially important if the initial idea doesn’t work out as planned. Ensure that you have all of the necessary documentation in order to prove to your client that you’ve met their needs and expectations. If everything goes well, then you can start the submission process and wait for the checks to start rolling in.
As you may have guessed, pitching as a copywriter isn’t as easy as it seems. Moreover, finding the right clients to approach can be a tedious process. That’s why it’s important to follow the steps above so you can land yourself new, profitable clients and enjoy the process.