A lot of small businesses owners decide to write their own copy for marketing and sales materials because it’s cost-effective and satisfying to see your work put to use. However, unless you’re an expert copywriter, this can be a risky strategy. You’ll be responsible for any errors that are made during the process and will have to start over from scratch. It’s also highly unlikely that you’ll be able to come up with clever slogans, taglines, and unique marketing materials all by yourself.
If you’re looking to hire a copywriter to make your beauty business more successful, here are some of the things you should consider.
Skills And Experience
The first and most important thing to consider when hiring a copywriter is their skills and experience. Do they have the talent to transform your marketing materials into engaging and effective copy that will bring in more clients? The ideal copywriter should be able to come up with slogans, ad campaigns, and unique marketing materials for your beauty business. They should be able to take your product descriptions and turn them into compelling and interesting copy that will make your customers want to try out your products. They should also have the skill to do this for a variety of industries and be able to adapt their strategies to fit different messaging needs.
Budget
Another important factor to consider when hiring a copywriter is the budget. How much are you willing to spend on this project? It’s always a good idea to put a budget on creative projects such as website design, advertisements, and marketing materials so you don’t end up wasting your precious money. You don’t want to overuse trade credits or underestimate the cost of materials so you make the wrong decision and have to cancel the project. Knowing the budget in advance will also keep the writer from taking advantage of you by suggesting expensive and unnecessary changes to the project.
Type Of Work
The type of work the copywriter produces is also important to consider. Are you looking for something specific? Are you looking for someone to rewrite an existing piece of text or do you need someone to create brand identity, product descriptions, and compelling marketing materials from scratch? Each project should be considered separately and a shortlist of candidates created based on your needs and specifications. You don’t want to hire a generalist to fit all your needs, especially since you’ll be needing someone to revise the pieces of work they’ve already produced for you. It’s a good idea to write down some of the existing materials the copywriter has produced so you can get a feel for their work. This can also help you identify weaker areas of their portfolio where you can point out specific improvements you want them to make. Having fewer than five pieces of work to go over is ideal since this will put the most emphasis on your needs and make the copywriter respond to these needs more effectively. Remember: you’re paying for their work, so make sure they deliver what you need and don’t waste your time with unproductive tasks such as reworking spelling and grammar. Avoiding these types of mistakes as well as making the text more engaging helps to improve the quality of the writing and thus, the effectiveness of the marketing materials.
The Process
Once you’ve decided to hire a copywriter, the next step is to follow up with a detailed plan on how you’ll work together. This will include things such as the number of revisions you’re willing to make, your preferred working style, and any other special instructions you may have in mind. Being clear about the process up front will also prevent problems down the line. For example, if you and the copywriter disagree about whether a certain piece of text is working or needs to be changed, it’s easier to address these issues upfront than to argue about them during the course of the project. Additionally, it’s always a good idea to establish which version of the text will be the ‘final’ one. This can be either the version you approve of or the one the copywriter turns in depending on the project scope. Sometimes you may need multiple ‘final’ copies for different purposes. For example, you may want an additional draft for the client to review and comment on, or you may want to produce a more polished version for your own use.
The Person
Lastly, but not least, you need to consider the person you’re hiring. As much as possible, you want to hire someone you can work with closely on a daily basis. This is especially important if you’re looking for someone to help with the production of marketing materials since you’ll be dealing with this person closely throughout the process. In addition to this, it’s vital that the person you choose to work with is approachable, easy to get along with, and has a good sense of humor. You can also ask friends or family members for their opinions regarding the candidate, and whether or not they’d like to work with them. This is important because you’ll be needing someone you can trust to produce high-quality work whilst also following your instructions closely and on time.
As you can see, hiring a copywriter is not an easy task. It requires a bit of research, proper planning, and a good dose of common sense. These are all things you should be able to handle easily since you’re a business owner already! Write an effective plan from the beginning and you’ll be able to work with a copywriter who will create unique and engaging materials that will bring in more business for your company.