As a business owner, you’re well aware that you need to be able to quantify the value you provide in order to be able to secure paid work. But how do you go about doing this? The truth is you might not know how to get your first paying client, much less profit from this client. We’re going to teach you how to get paid for your work so you can build up a regular source of income and quit your day job.
Attracting One Of The Most Valuable Audiences
In the information age, information is the key to success. Having a well-written, easily accessible pitch can result in massive benefits for your business. While a lot of people claim to have “success stories,” the fact is, these pitches are largely focused on attaining quick viral growth and ultimately becoming a brand. In contrast, we’re going to teach you how to write a winning pitch that’ll allow you to secure paid work from some of the most valuable audiences in your industry.
Create An Interested Audience
It’s a well-known fact that people love to learn more about topics that fascinate them. This is why you’ll always find people eagerly flocking to courses on the subject matter that they’re passionate about. The same concept applies to writing a winning pitch. By understanding your target audience’s interests and needs, you’ll be able to craft a pitch that they’ll be keen to read or hear more about.
Say you’re a lawyer and you’ve witnessed cases where the victim didn’t understand the legal process or how the law works in general. You could write a pitch explaining precisely how the law works in these situations and why it’s important to retain ownership of one’s body. You’d want to write the pitch so that it’s concise yet comprehensive enough to be interesting and easy to understand for your target audience. This way, when they’re done reading or listening, they’ll have a clear idea of precisely what you’re talking about and be more inclined to hire you.
Know Your Audience
People love to be appreciated for the effort they put in. This is why you’ll often find people go above and beyond to please customers. One of the best ways to earn a positive reputation with your customers is by investing in advertising on social media platforms like Twitter and Facebook. These platforms allow you to target the right audience and present yourself as a valuable resource for your clients.
If someone follows you on Twitter, you can bet they’re interested in your subject matter. So by creating engaging content that relates to them and their interests, you’ll be able to establish yourself as a thought leader in your industry.
Craft A Compelling Narrative
In addition to having an interested audience, you also need to craft a narrative that will entice them to pursue your services. For example, you could explain that you’re the go-to lawyer for X and are especially skilled at taking on cases where Y isn’t sure what to do. Or you could highlight that you’ve won numerous case victories in your field and are looking for more ways to help your clients.
The key to crafting a compelling narrative is by simply being transparent about your interests and the needs of your clients. When you’re presenting your expertise, make sure that your interests are aligned with your listeners’. This will make it easy for them to relate to you as a speaker, and it’ll also make them more likely to consider your recommendations.
Know Your Product / Service
Writing a pitch that’ll secure you paid work doesn’t mean you need to sell your services in the same manner as a traditional salesperson. Instead, you’re going to want to align your pitch around the product or service that you provide. For example, if you’re a social media strategist, you might want to position your pitch as a guide that explains the different types of strategies available to help grow a business’s presence on social media.
Forbes’ 2020 Predictions Report states that by next year social media management will be a $13.14 billion industry and this figure is expected to increase to $17.28 billion by 2025.
As a business owner, lawyer, or other professional, you’re well aware that you need to be able to quantify the value you provide in order to be able to secure paid work. But how do you go about doing this? The truth is you might not know how to get your first paying client, much less profit from this client. We’re going to teach you how to get paid for your work so you can build up a regular source of income and quit your day job.