If you’re passionate about writing and believe in the power of words to change the world, you’ve probably considered exploring a career in creative content marketing. Launching a creative content marketing career could lead you to develop a portfolio of articles, blog posts, or fiction that engage, inspire, and entertain audiences.
While the idea of getting paid to write may still seem too good to be true for some, the opportunities to get started are increasingly available. Even before you begin, you may have noticed a trend towards content marketing and social media management jobs that pay competitive wages and offer excellent opportunities for professional growth.
Here, we’ll walk you through the steps to get started as a creative content marketer, including how to find your first job and the ins and outs of this exciting career path.
Find Your First Job
With so much opportunity and growth potential, it’s no surprise that many people are considering a career in creative content marketing. If you’re curious about developing a career in content marketing, start by exploring the different specialties available, such as copywriting, editing, or marketing.
Each one of these roles will require you to become an expert in your chosen field. However, since content marketing is a fairly new field, you may find there aren’t many jobs available. To ensure you get hired, you’ll need to gain experience by doing some freelance work. Start by reaching out to other content marketers to see if they need any help. Then, take the time to study the field and explore the different niches and industries that utilize creative content.
The Anatomy of a Job Article
A job article is a piece of content designed to apply for one or more jobs, typically published in a business or career magazine. The purpose of a job article is to help the reader discover the benefits of the job, the employer’s vision, and the overall workplace culture. A well-written job article can serve as a great opportunity to network and grow your freelance business. Begin by outlining some of the major responsibilities of the position.
Depending on the publication, a job article may be anywhere from 600 to 1,200 words. If you’re new to writing, aim to write a short article for the first draft, then go back and rewrite it. You should always strive to write an article that’s as unique as possible, but relevant to the general public. The more you can do to stand out among other applicants, the better your chances of getting hired. To write a successful job article, follow these steps:
Research The Topic Expertly
If you’re writing for a general audience, make sure you’ve researched the topic thoroughly. However, if you’re writing for a more specific audience such as a recruitment agency, make sure you’ve done your research to a T. Before you begin writing, conduct extensive searches on the topic and the terms relating to it. This will help you discover all the possible nuances and complexities relating to it. Furthermore, if you’re not familiar with the topic, consult with an industry expert to get the scoop on what’s currently happening in your field.
Depending on the type of job you’re applying for, make sure you tailor your CV and cover letter to match. For example, if you’re applying for a content marketing job, then make sure your CV reflects this expertise.
To become an expert in your field, you’ll need to gain experience. This means you’ll need to either work your way up from the bottom or find a mentor who can help you get started. Either way, make sure you’re gaining as much experience as possible. Consider internships and volunteering to get your feet wet. Additionally, consider pursuing a Master’s degree in your field. Doing so may open up more opportunities for you and enhance your earning potential. Finally, if you’re looking for inspiration, consider joining a professional organization related to your field.
The Ultimate Guide To Being a Successful Creative Content Marketer
As you begin your career in creative content marketing, you may feel overwhelmed by the amount of information available online. However, with a little bit of planning, research, and practice, you’ll be able to succeed as a creative content marketer.
If you find that learning on the job isn’t for you, then consider pursuing a Master’s degree in digital marketing or in a related field. Doing so may open up more opportunities for you and allow you to advance your career faster than you would if you were simply trying to learn on the job.
The above steps will help you get started as a creative content marketer. However, even with this guidance, it’s still possible to fail. To ensure you don’t, consider doing the following:
To be one of the top creative content marketers, you’ll need to put in the time and effort to establish yourself as an expert in your field. To do this, you can start by joining a professional organization and participating in group discussions online. Additionally, if you’re reaching out to other content marketers for advice, consider doing so within a group setting. This will allow you to get feedback and establish yourself as an expert in the field. Finally, look for online communities related to your field and participate in the conversations there. Through doing so, you’ll be able to discover helpful tips and tricks as well as make valuable connections that may help you throughout your career.
Where To Now?
With so much information available online, it can be difficult to know where to go next. However, since you’ve begun your career in creative content marketing, the best place for you to be is online. Even when you’re not working, you’ll likely have access to the internet, so be sure to fill your days with valuable learning. Additionally, consider getting a professional email address for your freelance work, as more and more businesses are moving towards digital marketing and content creation over email marketing.
In today’s world, the line between marketing and content creation is blurred. Thanks to the rise of digital marketing and content creation, a career in creative content marketing is easier to get into than ever before.
How to Create a Résumé That Converts
For those interested in applying for a job, a résumé is a critical part of the application package. However, many people don’t write their résumés with the end goal of getting a job. Instead, they write them with the goal of impressing the reader and getting the information they need to move forward. This is a mistake. If you want to get hired, then you need to write your résumé with the employer in mind.
To create a résumé that will stand out, follow these steps:
Write A Cover Letter
Unlike a CV, a cover letter isn’t required in applications for most jobs. However, it’s still a valued addition, as many employers will review your cover letter in addition to your résumé. To write a cover letter that will get you hired, focus on building a relationship with the reader. Begin by identifying a specific job you’re applying for. Then, write a short but sweet cover letter that will engage the reader and make them want to learn more about you. Make sure to write a cover letter that’s relevant to the job and that will convince the employer to learn more about you.
Many times, editors will choose a few articles from various authors to feature on the front page of their publication. To get your article picked, write a compelling article that will encourage the editor to choose your piece. If possible, get the attention of multiple editors by submitting your article to several different publications.
To follow up, make sure to send a short note expressing your gratitude for their consideration. Additionally, consider sending a small gift to thank them for their time.
If you’re looking for inspiration, then consider the work of other professional writers. Study their work and identify what you can implement in your own writing. Additionally, get inspired by the work of established authors. Through doing so, you may be able to create compelling pieces that will inspire others.
There are many different specialties available when it comes to writing. No matter which one you choose, make sure to learn as much as possible and become an expert in your chosen field. With the right guidance, planning, and effort, you can create a successful creative content marketing career and be on your way to establishing yourself as an expert in your chosen field.