If you’re a resume writer, you know how hard it can be to get paid for your work. Despite the fact that plenty of opportunities exist online, many firms still prefer to go through the trouble and expense of recruiting and hiring people locally. This makes it even more difficult for independent contractors and small businesses to secure cash flow for the projects that they take on.
How can you, as a resume writer, make sure that you’re getting paid what you deserve? The answer is simple. By establishing and regularly monitoring effective working relationships with key individuals at the companies that you’re pitching your services to.
The “Key Influencers” Strategy
The “key influencers” strategy isn’t a new one. If you want to get paid what you’re worth, you’ll have to follow the strategies of the people and companies that can afford to pay you.
It’s well worth your while to develop and maintain close relationships with executives, managers, and other influential individuals at your target companies. If you can get on the good side of these individuals, you have an excellent chance of securing lucrative contracts and partnerships with them. Having said that, forging these vital relationships isn’t as easy as it seems, especially since you’ll be competing for their attention and business with many other vendors. That’s why you need to find a way of making yourself special.
According to Jared Keller, CEO and Founder of InfluencersDB, it’s vital to understand how to get key influencers to notice you and your services. He suggests that you start by looking into the following areas:
Your Online Presence
The first step in gaining the favor and business of key influencers is to establish and grow an online presence. If you have a blog, social media accounts, or a website, you’ve got a platform. Now, you need to utilize this platform to spread the word about your services and what you can offer. Since social media platforms are now integrated into many of our everyday lives, having a strong online following is an easy way for you to gain influence and make an impact.
Your Expertise
The next step is to use your expertise to establish yourself as an authority in your industry. By gaining experience and establishing a track record, you’ll be able to command a higher rate and secure more lucrative engagements. When potential clients and employers alike come across your name in a search engine, they’ll know exactly what you are and what you can do. Having an established track record is also a good way of showing your value to potential clients. It demonstrates that you’re a reliable and talented individual who can be trusted to get the job done.
Even if you don’t have a formal education in journalism or marketing, you can still establish yourself as an expert in your industry. With careful planning and lots of practice, it’s possible to learn a new skill set or improve on existing skills in a relatively short amount of time. Once you’ve established yourself as an expert in your industry, you’ll be able to leverage your knowledge and contacts to land lucrative contracts. Your success in this area will depend on you demonstrating that you’re a skilled and reliable expert who can handle any task involving your area of expertise.
Having influence in your industry can also open up a world of opportunities for you. When executives and other influential figures in your industry see that you’re active on social media and have a well-established blog, they’ll be much more willing to take you under their wing and support your career. By establishing yourself as an industry expert, you’ll be able to get paid what you’re worth for the work that you put in.
Your Contacts
The last step in the “key influencers” strategy is to build a robust network of contacts. Having a large and diverse network of connections is vital if you want to be able to get paid for your efforts. You can do this by regularly engaging with your contacts on social media platforms and via email campaigns. By maintaining open communication with your contacts, you’ll be able to keep them informed about your work, what you’re up to, and how they can help or support your career. With a solid network of contacts, it’s a whole lot easier to get paid for your work. You won’t have to go through the trouble of pitching your services to potential clients and monitoring the leads that you generate. Your network of contacts will be able to do that for you.
As a resume writer, you know how hard it can be to get paid for your work. Despite the fact that plenty of opportunities exist online, many firms still prefer to go through the trouble and expense of recruiting and hiring people locally. This makes it even more difficult for independent contractors and small businesses to secure cash flow for the projects that they take on. How can you, as a resume writer, make sure that you’re getting paid what you deserve? The answer is simple. By establishing and regularly monitoring effective working relationships with key individuals at the companies that you’re pitching your services to.