So you’re a skilled copywriter with a strong portfolio and you know exactly what kinds of clients you want to work with. You’ve got yourself a golden ticket to financial freedom, right? Well, not exactly. Let me step in and save you some time (and hopefully money). In this article, I’ll tell you exactly how to get more clients and make more money in copywriting.
Attract More Clients By Increasing Your Closure Rate
When you have a solid marketing plan and you’re consistently putting out quality content, you’re going to attract more and more clients. It’s as simple as that. However, if you want to profit from your skills as a copywriter, you’re going to have to find a way to actually get those clients to come back and buy from you instead of your competitors. Luckily, there’s a simple and effective way to do this.
The answer is simple: Closure rate. What is it?
Simply put, your closure rate is the percentage of people who visit your website or open your email and then take action – meaning they either make a purchase or give you their contact details.
Many entrepreneurs and small business owners are surprised that only around 10% of their potential audience will actually take the action necessary to become a paying customer./p>
Although this may seem like a lot of people, it’s actually quite low compared to other industries. For example, let’s say you’re a pharmaceutical company and you want to promote your new drug. Only 2% of your audience will take the action necessary to become a paying customer. Ouch.
So what can you do to increase your closure rate?
You can use conversion funnels to effectively move these undecided customers through to the final stage of the funnel – where they become engaged with your brand and make a purchase or join your mailing list.
I’ll get more into this later in the article, but for now, let’s just say that high closure rates can increase your earnings as a copywriter. So it’s definitely worth considering.
The Best Ways To Find Clients And The Most Popular Types Of Copywriting
If you’re looking for the best ways to find clients and the most popular types of copywriting, you’ve come to the right place. Below, I’ll cover all of this and much more. So let’s dive in.
To get the ball rolling, let’s take a look at the most popular ways to find clients and the copywriting types that are in demand now.
1. SEO
If you’re looking for the best way to find clients and the most popular types of copywriting, then SEO or search engine optimization probably comes up high on your list. Let’s take a quick look at what SEO is and how it can benefit your copywriting business.
SEO stands for search engine optimization and it is a technique that can, and often does, drive a lot of traffic to a website.
This traffic usually converts into paying customers, which is why SEO is so popular.
How does SEO work? Well, as I mentioned above, your SEO will rely on driving traffic to your site. To do this, you must first establish a following on social media platforms like Twitter or Instagram, etc. Once you have a large following, you can begin building your website’s authority.
As your site gains authority, your SEO will improve, which means you’ll see an increase in organic traffic to your site. This, in turn, will drive more revenue.
When it comes to SEO and the demand for copywriters, let’s not forget about the importance of keywords. If you’re doing SEO for major brands, you’ll most likely end up writing compelling content for them, in their language.
2. Social Media Marketing (or SMM)
Not only does SEO drive a lot of traffic to your site, but it also makes your content easy to find. Even if you haven’t done anything with SEO on your own site, chances are, your favorite influencers have. This is why most major brands prefer to work with a freelancer who has experience in SEO.
SMM is often used synonymously with SEO, but it actually represents a broader approach to marketing on social media platforms. In other words, if you have an Instagram account with hundreds of thousands of followers, your work may not be limited to SEO, but it will certainly be supported by SEO and SMM.
As with SEO, the goal of SMM is to drive traffic to your site. This traffic will usually convert into paying customers, so again, like SEO, SMM can be a lucrative business option.
When it comes to choosing clients for your SMM campaign, you’ll want to look for brands that are already established on social media platforms. This way, you’ll be able to utilize their celebrity to promote your brand.
3. Content Marketing
If you’re looking for a way to make money fast, the best option may be content marketing. Like SEO and SMM, content marketing relies on creating and curating useful content that potential customers find beneficial. However, in contrast to SEO and SMM, content marketing does not necessarily require a high level of technical expertise.
This type of content can take many different forms – from eBooks and whitepapers to webinars and video tutorials. Regardless of the form, all of this content is focused on providing useful information to the public.
This content is usually created by an in-house editorial or marketing department. However, sometimes, especially for larger companies, this content can be created by professional content writers as part of a media team.
When pitching journalists for editorial content, your job will be to convince them that you’re the best choice for the job. To do this, you’ll need to have a strong understanding of the target audience’s needs and interests. For example, if you’re pitching an online editor at a reputable news site, you’ll want to ensure that you’re providing them with the best possible content to meet their needs. In other words, you’ll want to make sure that you’re providing them with the right info, at the right time.
4. Email Marketing
Last but not least, let’s not forget about email marketing. Just like social media platforms, email marketing allows you to build and grow a list of potential customers who have opted-in to receive marketing emails from you.
For those of you who are doing this, you’re effectively relying on email marketing to build your copywriting business. Even if you’re not doing any of the other tactics listed here, without email marketing, you won’t be able to make any money as a copywriter.
To get started, simply create an email marketing list and begin sending out content marketing emails. What makes these emails special is that they’re highly targeted and will contain useful information for your audience. For example, if you’re promoting an ebook on social media, your email might include an incentive like a discount code or a freebie that would be of interest to your audience. The key is to send enough emails such that your subscribers begin to recognize you as a reliable source and remember your name when you email them again.
To make sure you’re sending the right emails to the right people, you can use a tool like Aweber. With Aweber, you can create different email campaigns to reach specific groups of people. For example, you can create a campaign for parents who want to help their kids be more active and reduce their sugar intake. Or you can create a campaign for Millennials who want to enjoy life to the fullest and become digital nomads.
Along with the above tactics, you might also want to look into affiliate marketing. With affiliate marketing, you’ll be recommending products or services to the reader, with the hope that they’ll buy something. When they do, you’ll get a portion of the sales as commission.
The Ultimate Copywriting Client List
OK, so you’ve determined that copywriting is the right fit for you and your business. You’ve got a solid plan and you’re ready to get to work. But before you begin pitching your first client, take a moment to admire your handiwork. Below, I’ve compiled a list of the top digital marketing and copywriting clients.
Consider this a reference point for your copywriting career. You’ll find client names and contact information and, in most cases, a website or blog where you can view their work. Let’s take a quick look at each of these websites and how you might go about pitching them for work.