This week on the podcast, Jordan discusses the many ways you can get involved in the copywriting world and whether or not you should even consider doing so. He also covers the many ways you can get involved in the design world, whether it’s through graphic design, web design, or industrial design. He also touches on which design courses are worth applying for, and which ones to avoid.
The Many Ways To Get Into Copywriting
Do you have a knack for writing? Do you enjoy crafting content that will pull in the audience and leave them wanting more? If so, copywriting is the perfect career path for you and you can obtain the skills you need from a variety of online courses and even some of the reputable copywriting certificate programs. More and more companies are seeking out professional writers who can craft captions and descriptions that will enhance a product or service. You can even write for companies and gain valuable experience that will prove beneficial when seeking employment later on.
Why Should You Even Consider Going Into Copywriting?
Copywriting is a very in-demand profession. There are currently over 160 million active users on TikTok, with many more people subscribing to shows that feature narrative videos and articles. People are constantly searching for ways to improve their writing skills and learn to write for different platforms and markets. One of the largest benefits to pursuing a career in copywriting is that you will learn to write concisely and effectively. Additionally, you will learn how to write with an engaging voice that will pull the reader into the piece and make them eager to learn more. These are all valuable skills that you can carry into your everyday life and career.
Design: The Next Trendy Career
Speaking of everyday life and careers, Jordan highlights several other lucrative and trendy career paths that you can follow. These include industrial design, which he defines as “the design and creation of products that people use every day,” and graphic design, the “visual communication of ideas and feelings across media.” The demand for graphic designers and industrial designers is constantly rising and the fields are welcoming to those with a knack for drawing, designing, and prototyping. Some of the hottest jobs in these fields are product manager, UI designer, and VR/AR designer.
Designing For The Web And Mobile
One of the significant differences between designing for the web and mobile is that with mobile, “the screen is always on. … [E]veryday users are constantly interacting with your product or service in some way.” Designing for the web takes this a step further. Not only do you have to consider the screen size of the device, but you also have to account for the fact that people will be using your website on a desktop computer or laptop as well. This means your text may not be as easy to read on a smaller screen, so you need to design with this in mind.
Copywriting Is A Valuable Tool
Even those without a formal education in writing can prove remarkably valuable as copywriters. This is largely due to the fact that there are so many different platforms on which you can write and so much content is readily available online. This content can serve as a valuable guide for those seeking to improve their writing skills or want to pursue a career in copywriting. Additionally, as mentioned above, the demand for skilled copywriters is rising and many employers are looking to fill these positions. If you’re seeking to build a career in this field, now is a great time to do so.