You’ve been writing for years, whether you’ve been paid for your work or not. You’ve probably even used words like “pro”, “writer”, and “copywriter” in your sentences without even thinking about it. But have you ever considered doing something different, trying something new with your writing? The pay may not be as good, but the freedom is worth it!
The truth is that there is more than one type of writing. You may already be doing some of it, but you may not be doing enough. What is copywriting, anyway? It’s the practice of selling and marketing through words. Specifically, it’s “the use of words to evoke thoughts, emotions, or perceptions in the target audience,” per the American Association of Advertising Agencies. Sounds pretty cool, right?
So how can a non-fiction writer, such as yourself, get into copywriting? First, you need to decide if you really want to do this. Some agencies offer in-house training programs that can put you in touch with experienced copywriters. You may also consider pursuing freelance copywriting work, where you can take on multiple projects and earn fees for your services.
The Perks Of Freelancing
Anyone who’s ever tried to make a living wage as a writer knows the advantages of being a freelancer. You get to set your own hours and work remotely, if you so choose. If you become experienced at writing compelling business plans, proposals, and other non-fiction work, you can probably find freelance copywriting work that pays well. You may also choose to work remotely for larger agencies, which can offer you additional perks.
As a freelancer, you get to set your own rates. It is common for agencies to pay freelancers far less than they would pay a full-time employee. But, as a freelancer, you get to set your own prices. It’s a win-win situation.
In terms of benefits, the American Association of Advertising Agencies lists the following:
- flexibility in scheduling
- ability to work remotely
- ability to set your own hours
- ability to take on multiple projects
- ability to earn more or less money per project
- ability to choose your own clients
- ability to choose your own style
- ability to choose your own equipment and accessories
- freedom in what you write
- variety of projects
- ability to earn while you learn
The main downside to being a freelance writer is that, typically, you won’t have job security. If you’re looking for a steady paycheck or are just wanting to break into the business, you may want to consider becoming a staff writer at a company. You may also decide that the freedom and flexibility of being a freelancer are enough for you, and you can apply this to your current situation.
The Disadvantages Of Being A Freelancer
On the other hand, if you’re looking for a steady paycheck and would prefer to be in a stable position, you may want to look elsewhere. As previously stated, being a freelancer offers numerous advantages. You can set your own hours, work remotely, and choose your own projects. But there are also disadvantages. For example:
- You may not be able to choose your project
- You may not get paid until your project is finished (which can take some time)
- You may not get paid for holidays and weekends
- You may not get paid more than once for the same project
- You may not get paid for your blood, sweat, and tears
- You may not get paid much for your expertise
- You may not get paid at all if your skills are not in demand
- You may not get paid if the client isn’t paying you well (they may try to hide this fact from you, but it’s still your responsibility to get a retainer or upfront pay)
The bottom line is that being a freelancer comes with many perks and few disadvantages. The only way you’ll know if this is the right path for you is by trying it. Don’t be afraid to take a leap of faith and just do it.