Skip to content
Home » What’s the Best Way to Get Enough Information for Copywriting?

What’s the Best Way to Get Enough Information for Copywriting?

I get at least a few requests a week from journalists, bloggers, and other content creators who want to write about esports, and how it’s growing as a sport and a niche market. It’s definitely a fast-paced, ever-changing space, and one that I’m fascinated by. One of the problems they encounter is that they don’t have enough information to simply copywrite an article about. While there’s plenty of PR and marketing material out there, it can be hard to find the data that supports your arguments. That’s where I come in! In this article, I’ll discuss the best ways to get the information you need to write solid content around esports.

Subscribe to Blogs and Follow Influencers

Blogs and influencers are a goldmine when it comes to content creation in esports. There’s a wealth of information on virtually any industry or niche topic you can think of, all neatly packaged into concise and engaging articles that make for great reads. If you know the right people (i.e. those who heavily influence the eSports industry or hold a lot of clout within it), you can gain valuable access to the information you need to write a high-quality article.

On the flip side, simply subscribing to blogs and following influencers isn’t enough. To craft a solid piece of content, you need to engage with them on a more personal level and establish a rapport that allows you to ask questions and get answers without fear of betrayal. When approaching a potential source, it’s important to remember that not all blogs and influencers are created equal. Some people and blogs are just trying to gain popularity and will say or do anything to achieve it.

Deep Dive Into Specific Industries

There are many pros and cons to this approach. On the one hand, by specializing in one particular area, you can become an expert in that space. For example, Jason “Retro” Fisher, a Senior Editor at Tech Radar, spends a lot of time researching and writing about Nintendo, which he specializes in. By regularly consuming content about the platform and engaging with other gamers and fans of retro games, he’s gained extensive knowledge and experience that he brings to bear in his work. He regularly publishes special reports, analysis pieces, and popular articles about the company and its games, providing in-depth coverage and a steady stream of content to promote and develop.

On the other hand, it can be difficult to keep up with all the information in your chosen specialty. If you’re not careful, you’ll quickly overwhelm yourself and ensure that you don’t have enough time to properly pursue other projects. For example, let’s say you decide to specialize in mobile gaming and application development. You’ll become an expert in those fields, but you’ll also find yourself drowning in a sea of new information. It’s easy for a blog or an influencer to make a living off of content related to mobile gaming, but how do you ensure that you don’t miss out on important news and information about console gaming, which you might otherwise miss if you don’t go beyond your chosen specialization?

Consult With Subject Matter Experts

Subject matter experts are often times the ones who actually know the scoop. For writers and content creators, getting access to these people can be a goldmine of information. However, it’s important to remember that not all subjects matter experts are created equal. Some are better at selling you their services than providing you with helpful information. So, it’s important to learn to pick your sources wisely and engage with them on a more personal level before you start asking questions.

Surf The Web For Valuable Resources

The good news is that there are plenty of free online resources that can help you find the information you need to write an informed piece. First and foremost, you should be using reputable platforms that allow for original content to be accessed and shared for free. Some of the most popular ones include Google, which has a special research feature known as “Citations” that can be used to track down sources and build a bibliography. You can also use popular platforms like Twitter and Facebook to follow key people and get constant updates on breaking news stories. As I mentioned above, these tools can be used to track down sources and build a bibliography, so you can see the value in having a strong online presence.

Ask Your Larger Community

One of the best things about tech and gaming communities is that they’re very open and helpful when it comes to providing information and resources for people who are trying to better understand or work in the space. If you’ve got a Reddit account, you can start by posting in relevant sub-reddits and engaging with people who have more knowledge and information than you do. You can also ask questions and get responses from people within the larger community who might know the answers you’re looking for. Remember that some subreddits are publicly moderated, so be careful what you say in these areas. When engaging with users in these spaces, always be helpful, don’t just throw out there to get something out of them. Build a relationship, offer value, and eventually, you’ll get a golden nugget of information you need to write an informed piece.

To wrap up this piece, I want to briefly touch on something that’s often overlooked when it comes to content creation around esports. While it might not seem obvious, the most successful and authoritative pieces of content often include photos. Back in the day, when the Internet was in its infancy and information was scarce, text-based articles were king. These days, with people always connected to their phones, it’s the pictures that often accompany written content that draw in the readers and engage them in a dialogue or an information-gathering session. When approaching content creation, it’s important to keep this in mind and make sure that you have enough high-quality photos to back up your claims or arguments. Without them, your article won’t cut it. Thanks for reading! I hope this article has helped you in your quest to become a successful copywriter. Feel free to reach out if you have any other questions or comments. Happy writing!