The world is changing, and so is business. Customers are often now the focus of business, rather than the product or service. This shift puts a greater emphasis on marketing and communications and requires businesses to change how they approach their marketing, branding, and copywriting. Fortunately, the web provides a wealth of opportunities for people seeking a copywriting career. There are numerous ways to gain experience, including freelancing, virtual mentoring, and peer-to-peer learning through communities.
Perhaps the simplest — but most effective — way to gain experience is to simply get a job as a copywriter. There are several major outlets where you can find freelance writing opportunities, including Upwork, Fiverr, and freelancing platforms like Revize and Textbroker. Simply research the kinds of projects that interest you, apply, and begin earning. You can also look for niche blogs or websites that might need a helping hand with some copywriting expertise.
Another effective way to get copywriting experience is to simply sign up with a professional writing service such as EssayEdge, First Writer, or iWriter. Many of these services will provide you with a variety of tasks, from blog content to product descriptions to reviews to website content — basically anything you can imagine. The key to landing contract work is to develop a strong network of connections, prove your value, and build up a trustworthy reputation. After all, no one wants to work with an amateur.
Anyone interested in a career in copywriting should definitely consider pursuing virtual mentoring with a writing coach or gaining membership in a professional society. Just remember, though, that this is a fairly traditional route to take. The majority of people seeking a career in copywriting will probably want to gain experience as a solo, self-taught copywriter first. If you really want to jump-start your career, gainful employment might be the best route. It can open up a world of possibilities — and provide you with invaluable experience that you can leverage for the rest of your career.
Finally, if you’re really determined to learn copywriting, consider utilizing online learning communities. There are several platforms, such as Copyblogger, that connect individuals with varying degrees of expertise with people seeking help with a specific skill or topic. By participating in these communities, you can often find peers, instructors, and industry experts willing to help you navigate the waters of copywriting or provide you with some tips on improving your work.
The Role Of Technology In The Evolution Of Business
The role of technology in the evolution of business can be attributed to the fact that customers have now become the focus of business. Thanks to the internet and online marketplaces, customers are now able to research and find the products and services they need, when they need them. This has resulted in businesses having to evolve, transform, and adapt to survive. In particular, marketing and communications (including copywriting) have shifted to focus on building a trusted brand, establishing thought leadership, and marketing research. The marketing industry alone is valued at over $12 billion and is expected to grow to $16-20 billion by next year.
In the same way that marketing changed, so has business. If you’re interested in a career in copywriting, you should definitely consider exploring the ever-evolving world of business.