When someone decides to hire a copywriter, they’re usually aiming at getting some content that’ll allow them to expand their business, product, or service. That makes it pretty important to get the work done properly. Otherwise, the content may not do what they want it to do, and they could end up wasting a lot of money without even knowing it.
Now, aside from the fact that you need to make sure you’re getting paid what you’re worth (more on that in a moment), you also need to make sure that the content you produce is of the highest possible quality. The last thing you want to do is waste your time writing something that won’t even be good enough to read. So how do you go about getting copywriting clients this week? Let’s take a look.
The Importance Of Having A Trial Run
As a writer, you’ll be surprised at how many times someone wants to see some content before they make a decision about hiring you or your services. Whether it’s an introduction email, an editorial piece, or a product review – most companies and business owners will want to read or see some samples of your work first before they decide to engage with you. While it may seem obvious to you, the fact is a large number of people will simply accept any old content, no matter how poorly it was written, because they don’t want to risk being disappointed by what they get if they do decide to go ahead with the project.
Treat It Like A Report Card
No one wants to get a report card, especially from someone they don’t know or trust. So as a writer, it’s your job to make sure that you’re delivering the best quality content that you can and that when the time comes to give a report, they will be extremely pleased with what they get. Of course, you don’t always have to be so hard on yourself. Sometimes you just need to throw out a couple of bad essays and re-write a few others to make them shine.
Build A Reputation
Even if you’re the best writer in the world, you’ll never be able to prove it to everyone. Why? Because not everyone will agree that your writing is of the highest quality. And that, my friend, is not something you can control. What you can do, however, is build a reputation for yourself as a reliable and talented writer by consistently producing good work for your clients. And the best part is that you don’t even need to be perfect – as long as you’re consistently good, your clients will notice and start to believe in you. So put in the time and effort to build up a portfolio of articles, reviews, and other content that you can showcase to your potential clients in order to secure that all important trial run.
This is the part where you get to shine. Your potential clients are going to be impressed with your knowledge of their industry and they’re going to be blown away by your creative spark. You don’t need to be limited by what you know, go out there and get inspired by what you see. This could be a billboard, a movie set, a crowd of people, or even a piece of art – something that evokes a feeling or an emotion in you. Whatever it may be, you need to find a way to get inspired by it so that you can produce some outstanding content for your client that will be remembered for years to come.
Customize Your Samples
Even if you’ve got an amazing trial run, your potential clients will still want more. So give them more! Tell them about the other projects you’ve worked on, explain to them how your approach to writing is going to be different this time around, and ask if there’s anything specific they would like you to include in your write-up. Having some samples that are customized for a particular client will make a huge difference in your ability to secure future work. Plus, you can have something to show for your efforts even if the content doesn’t end up being used.
After you’ve gotten the trial run you need to follow up with your potential client. Even if you’ve written something that was perfect for them, you still need to follow up in some way to make sure they knew you were trying to help them and that you’re available to work on future projects. Some ways to do this include sending them an email a few days or a week after you’ve finished the content and reminding them that you’re available to work on new projects. If you’re nice, they might even decide to work with you again!
Getting copywriting clients is easier than you think. All you need is a portfolio of work and a little bit of luck. As long as you’re doing your job, everything else will take care of itself. So go out there and start building your portfolio. You’ll be able to get some work if you follow these tips and if you keep at it, you’ll be able to secure a significant amount of copywriting work this week, and potentially even more work in the future. So don’t forget about this option – it might just be the easiest route to get the content you need without having to resort to less-than-desired methods to get it done.