As a copywriter, you know the importance of having clients. Having new, potential clients constantly knocking on your door is great, but it can also be a little overwhelming. After all, not all opportunities are created equal, and there is a lot of competition. You want to make sure you are pitching your services to the right people and responding appropriately to their needs. LinkedIn is a highly effective network for finding and connecting with other professionals. In this article, we’ll cover everything you need to know to get more copywriting clients on LinkedIn.
Create a Profile That Resonates
When you first create your LinkedIn profile, the chances are you’ll see a lot of fields down the right side. One of these is “Summary.” This is your chance to grab the attention of potential clients with a compelling, eye-catching summary. To get more copywriting clients on LinkedIn, you need to create a profile that resonates with your target audience. Before you put too much thought into your summary, it’s important to remember that your summary is just a small part of your profile. In order to create a profile that resonates, you need to work on the other parts of your profile as well. Following are some things you can do to make your LinkedIn profile pop:
Research Keywords and Mastered Them
When you’re creating your profile, you’ll see a line appearing at the top of the Summary page with the keywords you enter. You can also enter your keywords in the “About” section of your profile as well. If you’re wondering what keywords people are using to find your profile, you can use the LinkedIn keyword tool to find out. Once you know what keywords you should be using, use them throughout your copy to increase the chances of your audience discovering your profile. Using keywords in your profile’s “About” section will also help people discover your profile in search results when they are looking for a particular industry or job.
Include Relevant Website Links And Blogs
When someone is searching for a particular industry or job, they will often look at the websites and blogs that come up in the results. By including relevant websites and blogs in your profile, you are giving your potential clients more reasons to click on your profile. Your profile wouldn’t be complete without including a link to your website as well. A good rule of thumb is to make sure that every area of your profile is linked to a website or blog. This way, when someone clicks on your profile, they will see all the relevant information they need.
Be Selective Of The Industries You Research
When someone is searching for a particular industry or job, they will often see several different results on the first page. If you are in the beauty industry and you are looking for hair stylists, you will likely see several different salons on the first page of results. While it is great to have several options, you should only include those that you personally know and trust. People want to work with businesses they know and like, so make sure you only include the best. When choosing industries to research, make sure that you choose a niche that is currently underserved and that has the potential to grow. This way, when you are pitching your services, you can say you have a wide knowledge base across a variety of industries. Researching a niche that is currently underserved but has the potential to grow is the best way to go about ensuring you get more clients on LinkedIn.
Be Brave In Your Pitch
When you are creating your profile, you have a few option fields at the bottom of the page. One of these is “Pitch.” What you put in this field will appear at the top of your Summary page, so make sure you choose something that will catch the attention of your target audience. If you are worried about coming up with something good, you can use the “Pitch” field to practice your pitch and see how it sounds. Once you’ve practiced enough, you can switch it to “Active” and start inviting people to connect with you.
Show Your Personality
One more thing you can do to increase the chances of your profile resonating is to show your personality. If you are an over-the-top personality, your profile will probably be the first thing people see when they click on it. Being funny or quirky can help you connect with people and make your profile more engaging.
Just remember, some people find this type of personality a little overwhelming. If this is the case for you, then try and be more low-key. Keep your friends close and your enemies closer. Just be yourself and let your personality shine through.
Now that you’re equipped with the basics of getting more clients on LinkedIn, it’s time to get to work. You can find a list of competitive keywords and phrases used by people in your industry, as well as an idea of how many searches there are daily, in your industry using the free keyword tool from LinkedIn. You can then use this information to find the right people, connect with them, and eventually, earn their business.