Do you ever wake up in the morning, excited about what you’ll write that day, only to discover that you have no content to publish? Or maybe you’ve got a few pieces of content but no idea how to promote them? Or maybe you’re just plain bored with the same old content and want to try something new?
You can solve this problem, and I’m betting you know how. All you need is the right audience, a little creativity, and the desire to make a buck — or two.
Here’s how to get clients to pay you to write copy for them.
Focus On Millennials
According to HubSpot Blogs’ research, 47% of businesses are having success attracting consumers between the ages of 18 and 34. Why? They’re digital natives, living and breathing in the digital world. To attract this audience, content creators should focus on offering value and convenience to this group. For example, did you know that millennials prefer shopping online than in a physical retail store? If you want to attract this audience, write content that is relevant to their lives and that provides convenience for your audience. If you want to learn more, check out this HubSpot Blogs’ article on the future of content marketing.
Grow A List
If you’re an experienced copywriter who’s looking to get paid to write, you probably already have a list of potential clients. In fact, you might even have a few hundred names on your list. But, how do you get clients to actually pay you to write? One way is to simply grow your list. When someone discovers that you can provide value and convenience to them, they’ll be motivated to connect with you and your offerings. To grow your list, simply create an advertisement or outreach email that offers value and convenience to your potential audiences. For example, if you’re selling dental prostheses, you can send an email offering free dental checkups for a year to your list of dental professionals. Or if you want to attract video professionals, you can create a pitch that offers to help them build a marketing and sales playbook for content they create.
Offer Consultancy
If you’re a marketing expert who wants to get paid to provide advice to businesses on how to grow their marketing and sales, you can create a lucrative freelance business offering marketing consultancy. To attract potential clients, create a marketing strategy for an imaginary business. Then, create a high-value proposal for getting paid to implement your strategy.
Of course, you don’t need to stop there. You can always offer to audit the client’s website and provide suggestions for improvement. Or you can propose a content strategy and plan to create compelling content to attract, engage, and convert their audience. To learn more, check out this MarketingCharts blog on marketing consulting.
Generate Leads With Blogging
Blogs aren’t going anywhere, and neither is online content as a whole. This being said, content creators should still optimize their content for search engines so that their content appears when potential customers search for the keywords or topics they cover. To do this, creators should build keywords into their content and regularly check for any new blog posts that include their chosen keywords. When a blog posts’ content includes the keywords, customers will discover it when searching for those terms. To build an audience of potential customers, create compelling content that educates, encourages, and encourages them to take action — in this case, to buy your product or service.
Create In-demand Content
If you want to get paid to write, you know that there are just so many blogs and websites out there. It can be hard to get noticed among the masses. To get paid to write, you need to create content that is in demand. This being said, not all content is created equal. To find the content that is most in demand, you need to look at the trending topics on social media platforms like Twitter, Facebook, and Instagram. To find the topics that are most in demand, you can look at how many people are sharing, liking, or commenting on blog posts, articles, and videos pertaining to your chosen niche. The more engagement you get on social media, the more likely you are to be noticed.
Once you’ve found the topics that are in demand, create content that is both authoritative and valuable. To learn more, check out this blog post by HubSpot on creating compelling content.
As you can see, there are many ways to get clients to pay you to write. Simply focus on millennials, grow a list, offer consultancy, and/or create in-demand content.