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How to Get a Job Writing Product Descriptions for Amazon

There is a constant need for online merchants to keep up with the ever-changing demands of their customers. One way of doing this is by keeping up to date with the key consumer electronics brands and their products.

While it’s important to maintain a sense of brand loyalty towards a particular brand, it’s also important to find ways of increasing sales. This can often be achieved by appealing to a larger audience and in the case of electronics, this means offering a large number of products for sale. Normally, businesses will describe the features and benefits of their products in detail using text and images. However, in some cases, this can be quite repetitive and dull. Enter Product Descriptions for Amazons.

Product descriptions are an area where businesses can really shine. They provide a useful tool for both consumers and online retailers. For the former, it means having all the information about a particular product in one place. For the latter, it means having a way of enticing potential customers to click on their products and making a purchase. Writing a compelling product description is a bit like writing an engaging business plan. It needs to be concise yet comprehensive enough to not confuse the reader.

In this article, we will discuss how to get a job writing product descriptions for Amazon and what skills you should possess.

The Basics

Before you begin applying for any writing jobs, it is essential that you understand the basics. First off, you need to become familiar with the format of a product description on Amazon. In general, these are quite short and can range between a couple of sentences to a few paragraphs. However, the recommended word count is usually around between 400 and 600 words.

Secondly, you need to establish a presence on social media platforms like Twitter and Instagram. Depending on the type of product you are writing, this can be quite a useful tool. For electronics products, Instagram is normally the preferred tool. This is where businesses and individuals will post images about their products. Often, these will be accompanied by a short blurb of text. In order to stand out from the crowd, it is essential that these images are both eye-catching and informative.

The Goods

Once you have mastered the basics, it’s time to move onto the important stuff … the product itself! To begin with, it is essential that you understand the difference between a product’s features and its benefits. In the case of electronics products, features often include cameras, microphones, displays, etc. While the benefits can be quite varied and can include saving electricity, reducing your carbon footprint, etc.

The aim is for the product’s features to appeal to potential customers and for the benefits to convince them to buy the product in the first place. Since most people already know what a product’s features are, it is often the case that the benefits become the selling point. In the case of a display, the features could include a high resolution, the screen’s thickness, the ability to display more than just text, etc. While the benefit would be the ability to watch videos, play games, or browse the internet without having to look away from the screen.

In addition to features and benefits, businesses will also want to appeal to a target audience when writing product descriptions for Amazon. It is advisable to write the descriptions for the types of people that will be interested in the products. If you are writing for a more general audience, it is often easy for your message to get drowned out by a lot of other similar messages. By tailoring your description to a specific group of people with shared interests, you make it much more likely that they will be interested in what you have to say.

Product Features, Design And Performance

Now that you know how to write a convincing product description, it’s time to use your newfound skills to write for real. As previously discussed, features and benefits of a product will usually be used to explain its role in the marketplace and to convince potential customers to buy it. However, there are also other elements that you can use to add more value to the product description. These include appealing to the senses (e.g. using phrases like ‘taste delicious’ or ‘look amazing’) and providing a better understanding of how the product works (e.g. by using terms like ‘transparent’ or ‘seamless’).

When it comes to appealing to the senses, it is important to remember that not all products have the same capacity to do this. Some may be better than others when it comes to this particular aspect.

On the subject of design, you may want to include a small image of the product alongside its description. This can help potential customers understand the purpose of the item in question. While this may not seem like a feature, it can also be used to highlight a product’s unique design. In the case of the Amazon Kindle, for example, its compact size and bright screen make it much easier for readers to understand what the product is and how it functions. Simply put, design is often used to make a product more appealing. It is often the case that the more you know about a product, the more you will like it. Conversely, the fewer details about a product, the more you will be struggling to know how it works. This, in turn, makes it harder to convince others to purchase it.

Product Comparison

A final element of a product description that can be used to enhance its value is a comparison to other products. This can be done by either including a direct comparison or by comparing the product to a similar one.

If you want to create a sense of urgency around an item, compare it to similar products. For example, if you are selling an Airline seat, you could compare it to First or Business Class. Doing this can help convince people to purchase your product since they will feel as though they are getting something special. Of course, this also depends on the strength of the product you are promoting. Simply comparing your product to another one with similar features can easily turn into a cliché exercise.

As you can see, all these elements – features, benefits, target audience, etc. – come together to form an engaging piece of text that will convince potential customers to buy your product. In short, a product description is a useful tool that can be applied to many different types of products on Amazon. Though there are no hard and fast rules when it comes to writing effective product descriptions, there are some general guidelines that can be followed to produce compelling content.