A job writing for a greeting card company sounds like an easy way to make money online. After all, you get paid to write cards for people. Unfortunately, it can be difficult to break into the industry, and even more so if you’re looking for a full-time job.
So, if you’re looking to become a freelance writer, with the potential for a full-time job, you need to consider what challenges you will face and how you will overcome them.
The Industry Is Overexposed
Although the industry has been around for many years, it is still relatively small. So, if you’re looking to break into the industry, now is a great opportunity. However, the key is to ensure that you’re prepared for the role and its responsibilities.
The good thing about working for a greeting card company is that you will get to see various industries and learn from experience. For instance, you will likely get to work with credit card companies, marketing firms, or advertising agencies.
However, even if you’re not experienced, there is still plenty for you to learn. Since the industry is still relatively small, there is also the opportunity to gain experience and move up quickly.
Breaking Into The Industry
If you’re looking for a stable way to make money online, working for a greeting card company is a good choice. Plus, the role is fairly straightforward and the responsibilities are clearly defined.
However, to even be considered for the role, you need to have a certain amount of experience. In general, candidates should have:
- A bachelor’s degree in communication, journalism, or a related field
- At least two years of professional experience in a similar role
- Strong communication skills, both written and verbal
- The ability to multi-task with a flexible schedule
- Proficiency in Microsoft Office
- A reliable internet connection
- A valid email address
- An online portfolio or resume
The Greeting Card Industry
Working for a greeting card company means that you will be writing for companies such as Hallmark, Paperfront, US Cardmaking, and others.
As a writer, your job will be to create compelling content that will engage and inspire buyers to make a purchase. You will be required to research the demographics of the target audiences for the companies’ products and craft content accordingly. Simply put, you will need to learn to write for money.
Since the industry is relatively small, you will have the opportunity to delve into various niches and gain experience. Plus, since the companies are quite diverse, you will have the chance to work on a variety of projects and assignments.
Therefore, if you’re looking for a stable career, with the opportunity to learn and grow, consider working for a greeting card company.