Most freelance copywriters will agree that the most difficult part of the job is finding places to write for. With so many industries needing content, it can be hard to know where to look for copywriting assignments.
Fortunately, the internet makes this part of the process much easier. No longer do you need to rely on luck in finding clients – you can simply use search engines like Google or social media to find potential customers.
In this article, we will discuss how to find places for copywriting clients using the most popular search engine and social media platforms.
Use The Right Keywords
If you’re searching for a place to write, you’ll need to enter key words into the search bar. While it’s not necessarily bad to use adjectives or adverbs as key words, inserting the words “copywriting” or “content marketing” into your queries will drive up your chances of finding a writing opportunity.
Even if you’re skilled at writing and have a considerable amount of experience, you’ll still need to prove it to potential clients. Oftentimes, these clients will check your social media accounts to see what kind of content you produce. In addition to that, they’ll want to see samples of your work. This is why using the right keywords is so important.
Use The Right Phrases
If you’re using a search engine, you’ll want to focus more on the phrasing of your keywords. Although using the word “copywriting” is a good idea, the search engines are programmed to prioritize results that contain that exact phrase. However, using a phrase like “copywriting agency” or “copywriting services” is not as effective because the engine won’t understand what you’re trying to convey.
The same goes for your social media accounts. Depending on how well you used the keywords in your queries, your results will either be extremely helpful or completely useless. If you run a social media account for your business, you need to make sure that your posts reflect the right message in regards to your keywords.
Check Out The Competitors
Although you don’t need to rely solely on search engines and social media to find work, it’s still wise to do some research into what other businesses are offering. Websites like BestDependable.com and FindPennyPinchers.com provide a great overview of what other companies are doing, which enables you to better understand what messages your potential clients are looking for.
When doing your research, it’s advisable to check out the competitors rather than simply going with the first website you come across. This is because you want to ensure that you’re offering the best service possible and that you stand out from the rest. To put it simply, you don’t want to get a bad rep by being too similar to others.
Look At Online Reviews
Finally, it’s important not to forget about online reviews when seeking outplaces to write for. If you take a look at the various review sites for copywriting, you’ll notice that many of them are mostly dominated by negative reviews. It’s important to remember that all reviews are not created equal, and you should look at the good reviews as well as the bad ones.
The important thing is to separate the good reviews from the bad reviews and either ignore or refute the ones that are negative. With so many businesses competing for your attention, it’s important to look at what other people say rather than just what they say about you.
Although it’s difficult to find places for copywriting work, with a little bit of research and diligence, it’s not impossible. Using the right keywords and phrases, as well as checking out the competitors, will put you in the right place at the right time.