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How to Find Copywriting Clients on Instagram?

Instagram is the most popular social media platform, with over a billion active monthly users. It incorporates a variety of media, from photos to videos, with many people using the platform to post both.

While Instagram is a place for inspiration, it’s also a place for business. People use the platform to grow their audience, build their following and ultimately make money from adverts.

Now is the perfect time to leverage Instagram for your copywriting business, as the platform is growing, expanding and becoming more relevant to our world. If you’re looking for copywriting clients, here are five ways to find them on Instagram.

1. Create compelling content.

Instagram is about inspiring your audience and driving them to action. If you want to attract clients to your side of the business, you need to create content that will compel your audience to come back for more.

Make sure you always run a solid business behind the scenes and ensure your clients are getting value from the work you do for them. Having a clear and transparent workflow will help establish your business as a thought leader in your industry. Clients want to work with businesses they know will deliver value, and make sure you always present yourself as a reliable, honest and fair business.

2. Identify your niche.

If you’re looking for a specific niche audience, you can use the platform to find potential customers. Create content that speaks to your ideal buyer and draws them in. If you want to find clients on Instagram, make sure your content is positioned to appeal to a certain audience.

Niche marketing uses the power of targeting select groups of people using digital marketing techniques. It allows you to become more relevant to an audience who are more likely to be interested in what you have to say – whether you’re a lawyer, doctor, accountant or whoever – because they’re more likely to be interested in what you have to say. This is key to establishing an authoritative voice and gaining trust in the marketplace.

3. Use Hashtags.

Even if you’re not a social media marketing expert, you can still use hashtags to your advantage. When people use a hashtag on social media, it gives your content (in this case, copywriting) the opportunity to reach a wider audience.

You can also use the platform to discover and engage with content from others in your industry. Browse content with a hashtag that relates to your niche and you’ll easily find content that’s relevant to your business. You can then reach out to the brands and individuals behind the content to see if they need any assistance or would like to work with you directly.

Brands like HubSpot use hashtags to great effect. They tag their videos and posts with relevant hashtags to maximise their reach to existing and potential customers. By using these hashtags, we were able to find their content easily, and since they have a reasonably large following, we were then able to reach a large audience. Not every business will be so lucky to have a celebrity following, but every business can harness the power of Instagram to grow their audience.

4. Established yourself as a thought leader.

Once you have a decent sized audience on Instagram, you can take advantage of the platform to establish yourself as a thought leader in your industry. Post regularly and engage with your followers.

Thought leadership describes an individual or business that others within their industry look to for guidance, due to their expertise. If you want to gain influence on Instagram, start by playing a prominent role in your industry. This could mean – if you’re a lawyer – writing blog posts for your local bar association and posting them to your Instagram profile. It could mean – if you’re a doctor – speaking at local medical conferences and posting videos explaining medical protocols or procedures.

Established thought leaders will often cite sources, provide links to relevant content and resources, and pose questions to the audience. If you take pride in your work and like to give your followers quality content, this is the right platform for you.

5. Use Influencers.

If you’re looking for a quick way to gain credibility and increase your Instagram reach, look to influential people within your niche for inspiration. You can use the power of Instagram to gain credibility and expose your industry to new audiences.

Instagram is the best place to find influencers, as the platform itself is dominated by content creators. While you shouldn’t solely rely on influencers for your copywriting work, they can definitely help raise your profile, gain you some extra credibility and hopefully lead to some lucrative contracts. There are many pitfalls to working with influencers, so make sure you’re prepared for the consequences.

The key takeaway from this article is that, while Instagram can be a powerful tool for any business, it’s even more so for the copywriter. Being able to target specific niches, find potential clients, establish yourself as a thought leader and use influential people to gain credibility are all ways in which you can make the most of this platform.