If you’re looking for copywriting clients, then you’re in the right place. In this article, we’ll tell you all about cold emailing and how to put it to use to land some high-quality assignments.
Why Do You Need Copywriting Clients?
Even if you’re a seasoned writer who’s been doing this for years, there will always be room for improvement. The fact is not all clients are created equal, and some are much more difficult to land than others. This is why it’s important to have a strategy when contacting potential clients. In this case, a cold email might just be the ticket.
The Purpose Of A Cold Email
A cold email is meant to be short and to the point. It’s not an in-depth summary of your entire pitching deck, it’s not overblown. The goal of a cold email is to catch the reader’s attention with a combination of the following tactics:
- Handy tips or suggestions
- A promise of value
- A unique selling point
- A short but sweet anecdote
- A challenge or problem that the writer seeks to solve
- A call to action
- An offer of assistance
- A peek at the author’s personality style
In other words, it’s not meant to be an easy read. But it should be easy to understand and helpful.
The 4 Step Process To Land a Copywriting Assignment
So now that you know the purpose of a cold email, let’s get into the nitty-gritty of how to go about pitching it to any chosen client. After all, these are the people you’ll be working with if you want to become a copywriter. So assuming you’ve got a good relationship with your email client, let’s get started.
Step one: Find the right person.
This is a fairly simple step. You don’t need to find the biggest fish in the sea, you just need to find the right one. The ideal candidate is someone with a business or brand name, which is exactly what you’re after. This means you’ll be working with someone who already has a strong following. It also means there’ll be more chance of you landing the assignment, as this person is more likely to value your services.
Step two: Create an engaging headline.
If you want to stand out among your competitors, you need to catch the reader’s attention with an engaging headline. And if your headline is engaging, then you’re guaranteed to get an engaging response. For best results, find a unique angle on a common topic. You can also add an element of personality to the mix by tweaking the headline to be something unique to you.
For example, perhaps you’re an entrepreneurial spirit who wants to change the world. In that case, your headline could be something like this:
- How to Become a Successful Copywriter – A World-Class Pitch For Startups, Innovation, and Entrepreneurs
- The Future of Copywriting – The Essential Skills to Become the Successful Writer You Were Born to Be
From there, you can lead the reader through an engaging copy that’ll make them want to hear more. Of course, you’ll need to follow up with a personalized pitch to nail the job.
Step three: Craft a compelling initial message.
The next step is to craft a compelling initial message. This is where you talk about the problem you’re trying to solve, how you’ll go about solving it, and why it’s important to the target audience. Be sure to keep it short and sweet, and make sure to mention what unique value you’ll bring to the table. A good rule of thumb is to write a short but sweet pitch that’s almost persuasive. If it takes more than three paragraphs to explain your approach, then perhaps you’ve gone a bit too far.
You want to create a compelling initial message to get the reader to engage with you, or at the very least, make them curious enough to click on your pitch. If you can accomplish that, then you’re already well on your way to landing a copywriting assignment.
Step four: Customize your pitch.
Now that you’ve got the reader’s attention, you can move on to the final step which is to customize your pitch. This is where you put your skills and abilities as a writer into practice. You’ll tweak and shape your pitch to be as persuasive as possible. Just remember – your goal is to convince the reader to choose you over your competitors. So be aggressive in your efforts here, but always with a clear conscience.
To best utilize your newfound skills as a copywriter, it’s essential to find a writing portfolio you can show off. It doesn’t have to be anything too fancy – a simple Google Doc with some sample documents would suffice. Just make sure you’ve got something to show for your efforts. The better your portfolio, the better your chances of landing some high-paying work. And the more work you land, the better your chances of becoming a successful copywriter. So don’t hesitate to put in the extra effort to showcase your skills in the best possible light.
Throughout this process, be sure to keep your objectives in mind. If you can get past the first three steps, you’re already well on your way to landing a lucrative copywriting assignment. By taking the time to think of a unique strategy, and then putting it into practice, you’ll find success and fulfillment in your chosen career.